West Midlands: The main city of this region is Birmingham, England's second biggest city, itself part of a larger conurbation. Coventry is a well known city within this area as well. This region too is famous with regard to the industrial revolution, with the Iron Bridge Gorge A UNESCO World Heritage site. Once a major car making centre of the UK, only Land Rover and Jaguar remain.
One thing different with this region is how Vauxhall consistently is the big selling brand. Another is how well PSA do here. It is the only region in England where Audi is not in the top seven, a marque I view as over rated anyway. VW does more poorly here than anywhere else as well. Many other brands that don't do well here. They are Toyota, Suzuki, Kia, Skoda, Seat and Porsche.
Overall, West Midlands has 12.5% of total car sales in England, down on last year but a fairly typical percentage on recent years. It has quite a unique car buying pattern compared to other regions in the UK.
East Midlands: Cities such as Derby, Nottingham and Leicester are found here, and Toyota has a plant near Derby. It is known for fine walking in the Peak District and agriculture in Lincolnshire.
Not only is Vauxhall the strongest here of anywhere in the UK, But Ford is at its weakest, even struggling to hold second place. It is the best region for VW and Skoda in the UK. Those not popular in comparison with elsewhere are Nissan, BMW, Renault, MINI, Mazda and Dacia. It has 8.5% of total English sales, down a bit on a few years ago.
East England: This area starts with East Anglia in the north, down to the London commuter belt in the south. The majority of the people in this region live in the county of Essex. Places such as Norwich, Ipswich and Luton are within its borders.
Luton was once the home of Vauxhall cars, but only vans are made there now. 8.8% of cars sold in England were purchased here, a consistent percentage. Ford is massive, although it did lose market share this year. German brands are popular, with BMW in fine form. Alfa Romeos do better here than anywhere else, perhaps the sporty image suiting the Essex reputation. Skodas are less liked here than in other UK regions, perhaps for the same reason but in reverse.
Data source: Thanks to the DFT.
Summary: These regions I combined for geographical reasons, but the East area is very different to the two Midland regions. Vauxhall's westerly popularity is very different to Ford's in the East.
For more on East England sales, simply click the year: 2014, 2015, 2016 and 2017.