Škoda became part of the VW Group in the year 1991 and a full subsidiary in 2000. This helped the image and quality of the cars greatly. Today, they are popular in Europe and China, but not well established elsewhere.
Production grew a modest 2% in 2012, with home manufacturing in the Czech Rep the only area it was lower. Still well over half of all manufacturing is in the home nation, but signs of branching out are there.
With Škoda cars today built on VW sourced platforms, they offer value superior to that of the donor brand. The range of vehicles will grow as will its global reach. With 1.2% of worldwide car/LCV production, it comes in at number 21.
Data source: Thanks to OICA.