31 December 2013

SEAT Worldwide Production By Nation : 2012

The youthful, sporty Alhambra MPV

Perhaps this blog article should have been called 'European Production' as that is the only continent the brand is made in. Virtually all production is in Spain too, although Slovakia is producing the new Mii model.

The brand is marketed as a youthful, sporty one. As to whether it achieves that I am not sure, but certainly the marque is a disappointment for owner VW Group. With sales so heavily dependant on a subdued European car market, that cannot be healthy.

The brand is 24th and last on the list of car makers I have run through over the last month or so; of brands that make cars/LCVs in more than one country. SEAT production numbers dropped 5% in 2012, 13% in Spain.

No car maker - even in a group such as VW where cost sharing is well used - can afford to basically be a Euro only brand. Getting SEAT sold in more countries around the world will be a challenge though.

 11  12
    2011 Shr     2012 Shr

1 1 Spain 327,100 94.7% 285,450 87.1%

3 2 Slovakia 1,100 0.3% 25,450 7.8%

2 3 Portugal 17,300 5.0% 17,000 5.2%

Total 345,500 0.5% 327,900 0.4%

The Ibiza model riding off into the sunset. 

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