|The Peugeot 3008|
Some car makers have a simple way of doing business and handling model replacements. Then there is PSA. Nothing is simple about following how models are replaced and named. I have tries to rationalise the many models being made by Peugeot but it is complicated. I will start with a run down of what I found:
The 206 was replaced by the 207, which in turn has been replaced by the 208... except they haven't. They are all still made, which which is a very French way of doing things. The 405 started life in 1987 and is still made in Iran. I have grouped it with the 407, its modern day counterpart.
The 4007 (Mitsubishi Outlander) is now replaced by the 4008 (Mitsubishi ASX). Different sizes I know, but it is considered by Peugeot as a replacement model. The Ion is a Mitsubishi i-Miev electric car made for Peugeot.
Below are sales for 2011 and 2012, courtesy of PSA. Yellow means minus and blue plus sales:
A 21% decrease is a reflection of European and French sales. Too much reliance on one region comes unstuck if that area declines. Even so, it is losing market share in Europe too. A once proud and successful brand struggles in the modern day arena. Greater co-operation with other car makers, along with tough business (not political) decisions need to be made. Sounds similar to Citroen.
|The popular Peugeot 208|
Data source: Thank to PSA.