20 January 2008

Nothing Mini About MINI Sales In 2007

MINI sold nearly 223,000 vehicles s year. From 2001, when it was introduced, sales grew strongly to 2005, when the 200,000 barrier was breached. 2006 saw a slight decline as work was done to allow for more production. Then 2008 will see the Clubman adding to sales. 260,000 could be reached this year.

Top 10 markets for 2007:
1) The UK has been always been # 1 apart from 2006, when the USA took that spot. The UK fell back nearly 7,000 sales in 2006 but rebounded impressively in 2007 with almost 10,000 more units sold than in ’06, reaching 47700.

2) The USA started selling MINIs in 2002 and it was apparent even then that Americans would take this car to heart. It became the third largest market in that first year, then took the #2 spot in 2003. #1 was achieved in 2006 as it lost few sales in that refurbishment year. Although 2007 was a good year again, a 3,000 sales increase was only good enough to slip back into 2nd spot, with 42,000 sales. It has a some climbing to do if it is to regain #1 slot.

3) Germany started as #2 market for ‘01/’02, but has been 3rd ever since. 29,500 sales last year was it’s biggest ever (as ’07 was for most markets). Germany looks set to stay 3rd for a while.

4) Italy is perennially #4 and looks ensconced there. One of the few not to hit an all time sales record in 2007 (2004 holds that title), 21,000 sales was up a couple of thousand on ’06.

5) France slipped into 5th after being a regular at #6. A massive increase from 9,500 in ’06 to 16,000 saw to that. This market has struggled to get much past 10,000 but that all changed in 2007.

6) Japan fell back a place this year despite a 1,000 sales gain. The way MINI sales are going elsewhere, that was always on the cards. In fact, unless Japan gets it’s derriere into gear, it may drop another spot next year.

7) Spain has always posted increases in MINI sales but 2007 was a bigger than usual increase. 2,200 more to 11,650 to be precise. Another good year could see it shake off it’s usual #7 spot and see it go one better.

8) Belgium bounces around from 10th to 8th but 2007 saw it take back 8th spot again at the expense of Canada. A 600 unit improvement to 3,700 was the reason. Realistically, #8 is as good as it will ever get as the gap above is beyond such a small market. Long term, expect Belgium to be overtaken by bigger nations

9) Canada found that a 300 sales rise just does not cut it in ‘planet MINI’. That cost them #8 spot in ’07. 3,700 sales is not a lot for such a big market. You can do better Canada.

10) Like Belgium, Switzerland over achieves in being #10. Although the Swiss have never been out of the top 10, that will have to happen sooner or later. Still 3,500 sales (up 750) was impressive.

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