06 November 2018

Bentley Sales (Nation) : 2017


I gathered from around the world from different sources sales for the venerable Bentley marque. This isn't a list from the company, which would differ I am sure in detail. Overall, it is a reflection of where they are sold. The only guess is China. The fact that the data isn't readily available would reflect a fall in sales. I therefore had sales going down.

The issue the company has is having reached the 10-11,000 mark, pushing on to say the 15,000 level. The Bentayga was surely supposed to do that. Which goes to show that although there are plenty of people around to afford such cars, there is stiff competition from other brands and also transport such as super yachts and private jets. Total sales were down 8.2% and production minus 10.7%.

The US remains the strongest market for Bentley, with the UK, Germany and China making up a distinct top four. The colours below represent regions. Dark blue Americas, pale blue Europe, yellow Asia/Pacific and mustard Africa/Middle East. The figures are indicative rather than absolute, depending on the reliability of the source.



Rk Brand 2017 % +/-


1 USA 3,557 32.1 2.7


2 UK 1,753 15.8% -10.0%


3 Germany 1,329 12.0% 46.2%


4 China 1,200 10.8% -24.8%


5 Japan 418 3.8% -3.7%


6 Switzerland 261 2.4% 19.2%


7 Korea 259 2.3% 52.4%


8 Russia 235 2.1% -26.1%


9 UAE 229 2.1% -73.6%


10 Australia 219 2.0% 15.3%


11 Canada 203 1.8% 26.9%


12 Saudi Arabia 143 1.3% -76.7%


13 Taiwan 100 0.9% -11.5%


14 France 82 0.7% 0.0%


15 Kuwait 80 0.7% n/a


16 Austria 73 0.7% 15.9%


17 Belgium 71 0.6% 4.4%


18 Singapore 70 0.6% 32.1%


19 Spain 63 0.6% 21.2%


20 Sweden 62 0.6% 26.5%


21 RSA 59 0.5% n/a


22 Netherlands 52 0.5% 36.8%


23 India 51 0.5% -46.9%


24 NZ 44 0.4% 18.9%


25 Luxembourg 38 0.3% 26.7%


26 Poland 29 0.3% 38.1%


26 Czec Rep 29 0.3% -23.7%


26 Italy 29 0.3% -3.3%


29 Romania 21 0.2% 31.3%


29 Philippines 21 0.2% -12.5%


29 Oman 21 0.2% n/a


32 Turkey 16 0.1% 77.8%


32 Lebanon 16 0.1% 6.7%


34 Portugal 10 0.1% 150.0%


35 Liechtenstein 5
66.7%


35 Serbia 5



37 Estonia 4
-42.9%


37 Denmark 4



39 Greece 3


40 Finland 1



40 Norway 1



40 Cyprus 1




Others 222 2.0%


Listed Sales 10,867
-8.2%


Actual Sales 11,089
0.6%






Production 10,552
-10.7%


Prod Diff -537

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