08 August 2018

Chrysler Australia Model Sales : 2011-17


Chrysler has always lived under the shadow of GM and Ford in the US motoring landscape. It currently resides within the FCA Group (Fiat/Chrysler). Recently its future was mapped out and Jeep was the main focus, followed by RAM. Chrysler will continue as is, while Dodge looks to become a performance specialist brand.

In recent times, it's Jeep that has been the mainstay of the company in Australia, with Dodge and Chrysler providing supporting roles. In 2014, 3% share was reached which is a good result based around the Grand Cherokee model. However, since then sales have fallen quite sharply due to poor customer satisfaction issues.

There is a determination to win back customer confidence but as of now that is a wait and see proposition. These things take time and with so much competition, keeping the customer happy isn't optional.


Chrysler

Model/Year 2017 2016 2015 2014 2013 2012 2011

Gr Cherokee 5,356 6,379 11,964 16,582 12,931 8,373 3,374

Cherokee 1,069 2,079 6,156 3,997 82 2,070 1,573

Wrangler 997 1,283 2,106 2,900 2,895 2,548 2,824

Renegade 704 1,051 291




Compass 143 1,097 2,516 4,212 3,670 2,898

Patriot 1 731 1,385 2,717 2,592 2,125 877

Jeep S/T 8,270 12,620 24,418 30,408 22,170 18,014 8,648

RAM 398 292





Journey 4 366 1,184 1,547 1,661 1,428 1,016

Caliber




410 1,257

Nitro




190 430

Dod/RAM S/T 402 658 1,184 1,547 1,661 2,028 2,703

300C 257 460 880 1,580 2,508 1,206 360

Voyager 1 2 45 77 168 153 214

Sebring





6

Chrysler S/T 258 462 925 1,657 2,676 1,359 580

Total 8,930 13,740 26,527 33,612 26,507 21,401 11,931

Percent 0.8% 1.2% 2.3% 3.0% 2.3% 1.9% 1.2%

4 comments:

  1. Thank you for this useful information, keep it up.

    ReplyDelete
  2. beautiful car.. thanks for sharing useful information..
    Wimbledon Airport Transfer

    ReplyDelete
  3. I just wanted to say thank you for sharing a great information and useful. it really necessary and timely for me at this time. I've read a lot of blogs and visit but they made me feel boring. Your article made me feel strange and fascinating it attracted me. I wanted to share this information with my friends on the social network facebook.!

    Hydroboost

    ReplyDelete