10 July 2018

JLR Global Sales : Jan-Jun 2018


Things are relatively quiet on the sales front for JLR. Global sales for JLR were +0.9% in June and +0.4% YTD. Jaguar was +6.4% in June and -1.2% YTD. Land Rover was -1.5% in June and +1.1% YTD. The new E-Pace and Velar have kept things ticking along in a very competitive premium segment. So let's look at more detail.

Models: For Jaguar, SUVs now have over half of total sales, making you wonder why it took so long to get into that genre. That percentage will increase too. Land Rover has a tussle going on between the Evoque and RR Sport models, with the latter likely to win out until the new Evoque comes along soon.


Jaguar

Model Jun 18 Share +/- YTD Share

F-Pace 4,622 28.3% -30.8% 31,402 33.4%

E-Pace 4,525 27.7% n/a 19,816 21.1%

XF 2,820 17.3% -20.2% 18,445 19.6%

XE 3,013 18.5% -12.5% 16,426 17.5%

F-Type 762 4.7% -12.5% 4,433 4.7%

XJ 450 2.8% -44.7% 3,338 3.5%

i-Pace 136 0.8% n/a 195 0.2%

Total 16,328 6.4% 94,055 -1.2%








Land Rover

Model Jun 18 Share +/- YTD Share

Disco Sport 8,692 24.3% -20.1% 55,193 24.6%

Evoque 6,789 19.0% -30.9% 41,552 18.5%

R R Sport 6,856 19.2% 2.2% 41,490 18.5%

Velar 5,375 15.0% n/a 35,777 16.0%

Range Rover 4,266 11.9% -10.6% 27,246 12.2%

Discovery 3,743 10.5% -5.5% 22,902 10.2%

Defender -
n/a 4 0.0%

Total 35,721
-1.5% 224,164 1.1%

Regions: Jaguar is doing well in Europe (thanks to the E-Pace) as well as the rest of the world. Land Rover is buoyant in North America and again the rest of the world. Combined it's the rest of the world that is strongest in terms of growth. The split between brands is currently 70/30 in favour of Land Rover.


Jaguar

Region 2017 Share +/- YTD Share

Europe 7,532 46.1% 18.2% 42,384 45.1%

China 3,752 23.0% 1.8% 22,838 24.3%

Nth America 2,733 16.7% -19.5% 17,132 18.2%

Rest World 2,311 14.2% 22.5% 11,701 12.4%

Total 16,328
6.4% 94,055 -1.2%


Land Rover

Region 2017 Share +/- YTD Share

Europe 14,052 39.3% -10.1% 86,957 38.8%

Nth America 7,908 22.1% 21.5% 50,079 22.3%

China 7,113 19.9% -14.5% 48,826 21.8%

Rest World 6,648 18.6% 14.8% 38,302 17.1%

Total 35,721
-1.5% 224,164 1.1%


JLR

Region 2017 Share +/- YTD Share

Europe 21,584 41.5% -0.2% 129,341 40.6%

Nth America 10,641 20.4% 7.4% 71,664 22.5%

China 10,865 20.9% -9.5% 67,211 21.1%

Rest World 8,959 17.2% 16.7% 50,003 15.7%

Total 52,049
0.9% 318,219 0.4%

Data source: Tata.

2 comments:

  1. From these figures, I definitely do not see that Jaguar is doing well. The sales are falling like an anchor in June (would be interesting to see YTD % change too), and only the new E pace (a very promising model in a new and mass market segment) keeps the sales steady (or cannibalises without conquering anything?).

    What is going on with Jaguar? It carries out its greatest model offensive there should be a stepping up of scales, like a 20% growth

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  2. Hello zoldfulu. This is my take. Jaguar has had huge growth over the past few years. 50,000 sales pa was the norm, but over 90,000 in six months shows that the sales have shot up. There was pent up demand for the XE and once that was satisfied, a drop to a consistent level was always going to happen. Likewise the F-Pace. This happens to other car makers too.

    Jaguar sales were up in June, down slightly YTD.

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