16 May 2018

VW Group Profit By Brand : 2015-17


Profit is a sensitive area of company business and many companies don't break it down. To their credit, VW does just that. The figures below excludes its China operations for some brands as that involves joint venture partners.

The chart below shows sales in thousands, profit in millions of Euros and profit per car, again in Euros.
Interestingly the overall picture is good, with the VW brand nearly doubling profits from €430 per car to €924. That's a big difference and I didn't expect such a jump. VW light commercials were also showed a strong improvement.

The other brands were more subdued, although long time money pit SEAT is now moving consistently into the black. Bentley had a trying year with sales in that area of the market challenging. Porsche increased its total profit figure but unit profit was down slightly.


2017 2016 2015
Brand Sales Mill € € Per Car Sales Mill € € Per Car Sales Mill € € Per Car
Porsche 248 4,003 16,141 239 3,877 16,222 219 3,404 15,543
Bentley 11 55 5,000 11 112 10,182 11 110 10,000
Audi 1,530 5,058 3,306 1,534 4,846 3,159 1,529 5,134 3,358
Škoda 937 1,611 1,719 814 1,197 1,471 800 915 1,144
VW LC 498 853 1,713 478 455 952 456 382 838
VW Car 3,573 3,301 924 4,347 1,869 430 4,424 2,102 475
SEAT 595 191 321 548 153 279 544 -10 -18

Data source: VW Group.

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