This is an interesting time for Jaguar. A massive period of expansion has transpired over the last few years despite increased competition. Can Jaguar maintain its upward trajectory? The first four months of 2018 were down 4.6% as the existing range realigns itself after that growth spurt. However, April was up 8%, pointing to another year of increase, albeit not at the frenetic pace of the last few.
Model: All the existing range was down to some degree. The new E-Pace is now having an impact and as more stock reaches destinations around the world, that will improve. The i-Pace is about to emerge too, but it will be in more limited numbers.
Regional: Europe was up 34% (due to the E-Pace) and China 26.6%. North America took a 33.8% hit but I'm picking that while 2018 won't be a stand out year for Jaguar in that region, it won't be at this level all year.
Data source: Tata.
Summary: A bit of a slow start for Jaguar in 2018 with poor market conditions in the UK not helping. The new models will kick things along and a solid - if unspectacular - increase in on the cards.