|The word Phantom means in part an illusion,|
but this large, imposing car is anything but.
Things will improve with the next Phantom model arriving early 2018 and at the end of the year the all new Cullinan SUV. However, the number of customers at this rarefied altitude isn't huge so getting it right is very important (just ask Mercedes-Benz about Maybach). A famous brand in itself isn't enough, even one as special as RR. So models such as the Cullinan have to be done well and I have no reason to doubt that.
Data source: BMW Group.