24 April 2018

BMW MINI Global Model Sales : 2016-17

The Clubman is my pick of the range, but it is long

Sales for the MIN are at a record level for 2017, 3% above the previous year's record. Commencing production in the Netherlands has allowed this to happen. The UK site has capacity constraints and Magna Steyr in Austria only made the Countryman.

BMW has done some good things with MINI and others have fallen flat. The basic models have been retained while the fringe efforts have been binned. Four are left as seen below. The basic hatch has just over half the total, a figure it has held fairly consistently.

MINI
15 16 17 Model 2017 % +/-
2016 % +/-
1 1 1 Hatch 194,070 52.2% -2%
198,373 55.1% -11%
2 2 2 Countryman 84,888 22.8% 24%
68,301 19.0% -15%
7 3 3 Clubman 59,572 16.0% -6%
63,509 17.6% 694%
3 4 4 Convertible 33,351 9.0% 11%
30,050 8.3% 112%

Total 371,881
3%
360,233
6%

The UK operation makes all but the Countryman, while the Born plant in the Netherlands is used to make that plus the Hatch. It now accounts for over 40% of the total, more than I expected. 

Plant Production
2 2 2 UK 223,817 57.0% 6%
210,971 59.9% 5%
7 3 3 Netherlands 168,969 43.0% 93%
87,609 24.9% 54%
3 4 4 Austria - -100%
53,528 15.2% -35%

Total 392,786
12%
352,108
3%

Data source: BMW Group.

I used to do an annual list of MINI production by nation. However, BMW has taken to combining MINI sales with BMW brand whenever it can so I cannot get enough data to make it worth the trouble. The reason is that some in the media have made a big thing of the Mercedes Brand passing the BMW brand to become the number one premium marque. With MINI added to BMW, it is still the largest so I think that is why BMW has resorted to this.  

The convertible, in case the absence of a roof wasn't noticed

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