29 April 2018

Audi Global Model Production : 2016-17


Audi model designations are easy to follow and very compact as well. There is a nice spread of sales across the model range too. The SUV type of car is taking more share as new models are added. It now stands at 38%, just over double since 2010.

Production was down slightly with a 1% drop. The last time that happened was in 2009 and before that 1994 so not a common occurrence in recent times. SUVs were up 9% thanks to another Q SUV model, the Q2 in this instance. Take the Q models away and production was -6%.

It must be noted that while production was down slightly, customer deliveries were ever so slightly up. Sales and production numbers are generally close but there is always a variance between the two in any given year. In this case where both are close to even, one was up and the other down.

The A4 took back the title of the biggest model produced in 2017 (from the A3), but historically it has been the most popular model within the marque's range anyway. Maybe a Q will take the top spot one day.

15 16 17 Model 2017 % +/-
2016 % +/-
2 2 1 A4 325,307 17.3% -9%
357,997 18.8% 13%
1 1 2 A3 313,380 16.7% -13%
361,996 19.1% -2%
4 3 3 Q5 289,959 15.5% -3%
297,750 15.7% 11%
3 4 4 A6 259,618 13.8% -6%
276,163 14.5% -6%
5 5 5 Q3 205,006 10.9% -11%
231,451 12.2% 13%
8 8 6 A5 119,595 6.4% 84%
65,117 3.4% -18%
7 7 7 Q7 106,515 5.7% 3%
103,507 5.4% 26%
13 12 8 Q2 102,084 5.4% 426%
19,419 1.0% n/a
6 6 9 A1 95,346 5.1% -9%
105,252 5.5% -9%
9 9 10 TT 22,174 1.2% -18%
26,886 1.4% -24%
10 10 11 A7 16,968 0.9% -36%
26,307 1.4% -10%
11 11 12 A8 15,854 0.8% -34%
24,147 1.3% -11%
12 13 13 R8 3,179 0.2% -14%
3,688 0.2% 78%
- - 14 Q8 368 0.0% n/a
-


Total 1,875,353
-1%
1,899,680
4%
SUV 38%
9%
34%
13%

Data source: VW Group.

Now for regional sales, worked out from a percentage and total figure. The figures below also include Lamborghini sales, which comes under the control of Audi. However, I don't think you will notice that due to their limited volume. 

15 16 17 Region 2017 % +/-
2016 % +/-
1 1 1 Euro/Other 910,888 48.4% 0%
909,306 48.6% 6%
2 2 2 Asia Pacific 669,992 35.6% -2%
681,044 36.4% 1%
3 3 3 Nth America 278,536 14.8% 9%
256,327 13.7% 5%
4 4 4 Sth America 22,584 1.2% 1%
22,452 1.2% -17%

Total 1,882,000
1%
1,871,000
4%

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