14 February 2018

The Rise Of The SUV

Cars like this are proving very popular

We see around us the increase of SUV's, as they continue to take more and more of the market share globally. No one knows where it will end, not even the experts. For now let's look at the New Zealand car market, which will be similar to many others, to see how this is progressing. The period covered is from 2012 to 2017.

Overview: 

The data here is for the total vehicle market, including commercial vehicles. This is divided into four areas, passenger cars (PCs) which covers cars, hatchbacks, wagons, sports cars and MPVs. Next comes SUVs, then pick-up trucks and finally commercial vehicles. The last category includes vans, trucks and buses. For the past six years, total registrations were up 59%.

Categories: 

PCs took 50% of the total in 2012, but in six years has fallen to 28% and actually dropped in volume by 10%. The only segments within the PC range to increase in number over this period are MPVs and sports cars.

SUVs started out with 25% and currently takes 39% of the total with an increase of 141%. It became the biggest category (green colour) in 2016.

Pick-up utility vehicles have grown from 15.5% to 23% and increased by 136%.

CVs: They have gained one percentage point (8.6% to 9.5%) and grown by 74%.


Cat/Yr 2012 2013 2014 2015 2016 2017

SUVs 26,052 30,478 37,660 45,401 52,902 62,845

141% 25.9% 26.9% 29.6% 33.9% 36.1% 39.3%

PCs 50,218 51,621 52,471 49,066 49,193 45,030

-10% 49.9% 45.6% 41.3% 36.6% 33.5% 28.2%

Pickups 15,625 21,236 25,428 27,799 31,528 36,868

136% 15.5% 18.8% 20.0% 20.7% 21.5% 23.1%

Rest 8,689 9,842 11,590 11,745 13,097 15,129

74% 8.6% 8.7% 9.1% 8.8% 8.9% 9.5%

Summary:


There is no surprise here, although some countries will have experienced different degrees of change than shown here in NZ. What I did notice with PCs is that from 2012 to 2016 registrations dropped about 1,000 in total. They fell away by 4,000 in 2017. In 2017 SUVs had their biggest numerical jump of 10,000 sales. Is that sudden increased movement going to continue or was it somewhat of an aberration? We will have to see. What we can deduce, with minimal scrutiny, is that SUVs are proving more popular than ever.

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