06 February 2018

Russia Premium Brand Comparison : 2017


Car sales have been dire for some years now but things have started to turn around. For premium brands, sales were down -22.9% in 2015, -7.2% in 2016 and just -0.3% in 2017. So have individual marques been getting along?

If we first look at premium minus the big three, Lexus is the preferred one. Nearly half of total sales to be more precise. JLR are also popular. In the charts below,  the % in the aqua line is comparing sales to the previous year, but otherwise it is the share the brand has of the total.

Year Russia 2017 % 2016 % 2015 %
15 16 17 Brand 51,310 1.5 50,531 -2.1 51,591 -27.6
1 1 1 Lexus 23,693 46.2 24,117 47.7 20,224 39.2
2 2 2 JLR 11,056 21.5 11,195 22.2 12,577 24.4

Land Rover 8,883 17.3 9,122 18.1 11,605 22.5
Jaguar 2,173 4.2 2,073 4.1 972 1.9
3 3 3 Volvo 7,011 13.7 5,585 11.1 7,831 15.2
4 5 4 Infiniti 4,972 9.7 4,517 8.9 5,495 10.7
5 4 5 Porsche 4,578 8.9 4,961 9.8 5,290 10.3
8 6 - Alfa Romeo
100 0.2 44 0.1
7 7 - Tesla

39 0.1 58 0.1
6 8 - Maserati

17 0.0 72 0.1

Now taking all the above registrations and combining them into 'Others' below, they lead the big three comfortably. Mercedes is the most sought after German marque, with Audi the least so by some margin. it's hard to fully understand what's going on with the manufacturers because the disrupted market hurt profits and how each one reacted to that varied.

Year Russia 2017 % 2016 % 2015 %
15 16 17 Brand 136,594 -0.3 136,991 -7.2 147,691 -22.9
1 1 1 Others 51,310 37.6 50,531 36.9 51,591 34.9
2 2 2 Mercedes 36,808 26.9 36,888 26.9 41,614 28.2
3 3 3 BMW Group 31,598 23.1 28,867 21.1 28,836 19.5

BMW 30,018 22.0 27,507 20.1 27,486 18.6
Mini 1,580 1.2 1,360 1.0 1,350 0.9
4 4 4 Audi 16,878 12.4 20,705 15.1 25,650 17.4

Data source: AEB.

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