Car sales have been dire for some years now but things have started to turn around. For premium brands, sales were down -22.9% in 2015, -7.2% in 2016 and just -0.3% in 2017. So have individual marques been getting along?
If we first look at premium minus the big three, Lexus is the preferred one. Nearly half of total sales to be more precise. JLR are also popular. In the charts below, the % in the aqua line is comparing sales to the previous year, but otherwise it is the share the brand has of the total.
Now taking all the above registrations and combining them into 'Others' below, they lead the big three comfortably. Mercedes is the most sought after German marque, with Audi the least so by some margin. it's hard to fully understand what's going on with the manufacturers because the disrupted market hurt profits and how each one reacted to that varied.
Data source: AEB.