11 February 2018

Land Rover Sales By Selected Nation : 2017


Again the term 'selected' relates to what I found, with 93% accounted for. It would have been nice to get that up a bit higher but fro a few Middle East nations, it would have been. Total sales were up 2%, not huge but it was expected as a year of consolidation took place.

The most colourful list on the internet is full of interesting pointers. Asia/Pacific is salmon, The Americas purple, blue Europe and orange Africa/Middle East. Then the green is increase and the yellow decrease. This gives not only a regional perspective, but which ones grew is also accentuated.

China has held the top spot each year since 2012. That's a meteoric increase for a brand that scarcely existed in the country 12 years ago. Prior to 2012, the UK was always the biggest market. The USA has been an important country since the mid 1990's and isn't that far off 2nd place. India is a calculated estimate but it shouldn't have to be. With just a 2% gain, there isn't a lot of healthy gains to mention, although Slovakia and Serbia both did exceptionally well.


16 17 Brand 2017 % +/-

1 1 China 103,739 23.4% 9%

2 2 UK 82,673 18.7% -1%

3 3 USA 74,739 16.9% 1%

4 4 Germany 23,686 5.4% -1%

5 5 Italy 21,011 4.7% -3%

6 6 Australia 13,112 3.0% -4%

8 7 Korea 10,740 2.4% 1%

9 8 Spain 10,197 2.3% -1%

7 9 France 9,542 2.2% -15%

10 10 Canada 9,145 2.1% 0%

11 11 Russia 8,883 2.0% -3%

13 12 Brazil 6,481 1.5% -3%

14 13 Belgium 6,100 1.4% -3%

12 14 UAE 3,868 0.9% -49%

15 15 RSA 3,749 0.8% -13%

17 16 Japan 3,597 0.8% 10%

16 17 Switzerland 3,549 0.8% -16%

19 18 Saudi Arabia 3,143 0.7% 32%

18 19 India 2,717 0.6% -9%

20 20 Austria 2,262 0.5% 0%

24 21 Netherlands 1,891 0.4% 6%

21 22 Turkey 1,879 0.4% -11%

22 23 Ireland 1,282 0.3% -37%

23 24 Morocco 1,267 0.3% -30%

29 25 Poland 1,183 0.3% 23%

25 26 NZ 1,182 0.3% -5%

31 27 Sweden 1,058 0.2% 14%

30 28 Portugal 1,036 0.2% 9%

28 29 Luxembourg 955 0.2% -2%

27 30 Czech Rep 949 0.2% -5%

26 31 Romania 861 0.2% -16%

32 32 Ukraine 819 0.2% -10%

41 33 Slovakia 646 0.1% 86%

34 34 Norway 590 0.1% 0%

37 35 Singapore 529 0.1% 22%

33 36 Mexico 483 0.1% -43%

38 37 Chile 474 0.1% 9%

47 38 Lebanon 462 0.1% 63%

56 39 Serbia 411 0.1% 254%

46 40 Iceland 366 0.1% 28%

36 41 Cyprus 326 0.1% -36%

52 42 Colombia 317 0.1% 52%

43 43 Hungary 307 0.1% -1%

44 44 Finland 297 0.1% -2%

42 45 Israel 294 0.1% -13%

55 46 Denmark 198
56%

40 47 Estonia 197
-48%

45 48 Bulgaria 190
-37%

? 49 Oman 188
n/a

53 50 Belarus 187
-4%

49 51 Malaysia 161
-33%

58 52 Argentina 141
52%

48 53 Kazakhstan 139
-48%

51 54 Egypt 137
-40%

63 55 Greece 131
77%

64 56 Croatia 92
33%

59 57 Moldova 76 -18%

66 58 Slovenia 75
34%

67 59 Mauritius 71
45%

65 60 Liechtenstein 52
-12%

60 61 Thailand 43
-52%

70 62 Uruguay 5
-71%


Others 17,628 4.0%

Actual Sales 442,508
2%

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