01 February 2018

Lada Car Sales By Model : 2017


Lada is the brand for the Russian car manufacturer AvtoVAZ. It was started in the 1960's and by 1970 was making cars under licence to Fiat. It was immediately successful and production rose quickly. Over time things deteriorated and the company ended up in poor shape. In 2008 Renault bought a share of the company and has since taken a controlling interest. Renault is now issuing sales data for Lada so we can see into that side of things. To my knowledge, this wasn't available to the public before.

Restructuring of the company has been painful but necessary to move forward. Sales dropped due to that fact but also because of a slump in the Russian car market. In 2017, with the local market showing signs of revival and improved product, sales are growing. Most Ladas are sold within Russia and what Renault's exports plans may be I'm unsure.

Sales were up 12% in the first six months but 18% by the end of 2017. The Granta model is the best selling with 101,340 sold, up 11% about 30% of the total. The car is a subcompact saloon and hatchback that started sales at the end of 2011.

The Vesta was introduced in 2015 and sales were up 40% for the year and 77,900 found homes. It's a compact car sold in saloon and estate variants. One other to note is the XRAY which is a 5-door crossover? hatchback which has been sold since early 2016 (see picture above).

There are only two years of data available for Lada, since it became part of the Renault Group. The vast majority are sold in Russia so sales are dependent on how that market is doing, which is starting to improve now. I can see more being exported in the future, although in Europe its main competition would be Dacia, another Renault Group brand.


16 17 Model 2017 % +/-
2016 %

1 1 Granta 101,340 30.2% 11%
91,403 32.1%

2 2 Vesta 77,905 23.2% 40%
55,631 19.5%

3 3 Largus 44,299 13.2% 11%
40,088 14.1%

4 4 4x4 37,475 11.2% 7%
35,015 12.3%

5 5 Xray 34,446 10.3% 71%
20,120 7.1%

7 6 1117 16,889 5.0% 1%
16,760 5.9%

6 7 Priora 16,831 5.0% -12%
19,153 6.7%

8 8 110 3,382 1.0% -20%
4,224 1.5%

9 9 Kalina 2,260 0.7% 11%
2,040 0.7%


Others 737 0.2%

519 0.2%

Total 335,564
18%
284,953

Data source: Renault Group.

2 comments:

  1. " It was immediately successful and production rose quickly." I wonder how you can determine the first part in a communist monopolistic economy...

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    Replies
    1. Even in such a market, if the cars weren’t popular, it would affect sales adversely. Lada was also exporting them to many countries as well. So it was a success at at that time.

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