04 February 2018

Japan Car Sales : 2017


Many years ago there were two car manufacturers that were the main brands in Japan, Toyota and Nissan. For example, in 1974, they had 68% of all sales between them. That was not an uncommon occurance until the end of the 1980's. In the 1990's, Nissan slipped slowly down to the point that Honda took second spot in 1999.

Through all of this, a top five has emerged. Apart from the three mentioned there is also Suzuki and Daihatsu. Mazda, Subaru and Mitsubishi are in a lower tier and Lexus one below that. Import brands have no chance of breaking into even the lower brands strata of Mazda and co. due to government support for Kei (Micro) car sized vehicles and strong support for local brands.

Foreign imports were up nearly 4% for the year compared to the total being up nearly 6%, so local brands have gained faster than imports. Import brands represent 7% of sales this year, which is a paltry result. It is therefore not surprising that Ford is in the process of pulling out altogether.

Toyota sits just over the 32% mark, which is a dominant position considering so many other brands are fighting for their share. The best import is currently Mercedes with 1.6%. VW has always been popular but has not been helped by its cheating device as that sort of behaviour doesn't go down well in Japan.

The chart below shows a % symbol that represents market share. The +/- column is increase or decrease based on the market share of 2017 against the 2016 year.

13 14 15 16 17 Make 2017 % +/-
2016 % +/-
1 1 1 1 1 Toyota 1,414,043 32.2% 4%
1,359,328 32.8% 7%
2 2 2 2 2 Honda 696,667 15.9% 1%
687,172 16.6% -2%
4 3 3 3 3 Suzuki 520,365 11.9% 8%
481,405 11.6% -5%
5 5 5 4 4 Daihatsu 487,850 11.1% 9%
446,746 10.8% -5%
3 4 4 5 5 Nissan 486,740 11.1% 12%
433,977 10.5% -10%
6 6 6 6 6 Mazda 185,545 4.2% 4%
178,011 4.3% -20%
7 7 7 7 7 Subaru 165,078 3.8% 17%
141,348 3.4% -4%
8 8 8 8 8 Mitsubishi 78,400 1.8% 9%
71,823 1.7% -17%
10 10 9 9 9 Mercedes 68,215 1.6% 1%
67,378 1.6% 3%
12 11 12 11 10 BMW 52,746 1.2% 4%
50,913 1.2% 9%
9 9 10 12 11 VW 49,036 1.1% 4%
47,233 1.1% -14%
11 12 11 10 12 Lexus 45,605 1.0% -13%
52,150 1.3% 8%
13 13 13 13 13 Audi 28,336 0.6% -1%
28,502 0.7% -3%
14 14 14 14 14 MINI 25,427 0.6% 4%
24,550 0.6% 16%
15 15 15 15 15 Volvo 15,764 0.4% 8%
14,553 0.4% 8%
16 16 16 16 16 Chrysler 10,632 0.2% 7%
9,976 0.2% 27%
17 17 17 17 17 Fiat 8,808 0.2% 3%
8,574 0.2% 14%
18 18 19 18 18 Peugeot 8,242 0.2% 11%
7,403 0.2% 25%
21 20 20 20 19 Renault 7,119 0.2% 34%
5,303 0.1% 4%
19 19 18 19 20 Porsche 6,923 0.2% 1%
6,887 0.2% 3%
26 27 28 21 21 smart 4,638 0.1% 3%
4,508 0.1% 345%
22 22 22 22 22 Land Rov 3,597 0.1% 14%
3,165 0.1% 6%
24 24 24 25 23 Citro├źn 3,152 0.1% 57%
2,009 0.0% 2%
27 28 27 23 24 Jaguar 2,614 0.1% -9%
2,883 0.1% 114%
23 23 23 26 25 Alfa Rom 1,838
4%
1,767
-24%
29 26 25 27 26 Maserati 1,824
38%
1,323
-9%
25 25 26 29 27 GM US 1,250
11%
1,126
-21%
- 36 29 28 28 DS 799
-29%
1,129
22%
28 29 30 30 29 Ferrari 775
14%
678
-6%
33 32 32 32 30 Lamborgh 475
24%
382
9%
20 21 21 24 31 Ford 430
-80%
2,143
-56%
31 31 31 31 32 Bentley 418
-4%
434
17%
32 33 34 35 33 Aston Mar 321
73%
186
13%
34 34 35 33 34 Rolls Roy 225
1%
223
43%
30 30 33 34 35 Lotus 172
-13%
197
-27%
35 35 36 36 36 Mclaren 164
-8%
179
99%
36 38 38 38 37 Lancia 70
106%
34
3%
37 37 37 37 38 MG Rover 60
9%
55
2%
38 39 39 39 39 Morgan 23
130%
10
-29%
39 40 39 40 40 Hyundai 15
150%
6
-57%

Others 1,977

790
Total 4,386,378 6%
4,146,459
-2%

Data sources: JAMA, JAIA.

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