13 February 2018

Jaguar Sales By Selected Nation : 2017

The title including the word selected actually means those I have statistics for. That is 98% of the total I must say. I wrote just over a week ago to Tata asking if they wanted to reveal more data, such as sales by nation and I got no reply, and if you don't get an answer within a week you probably won't, I took that as a no.


The increase of 20% was down to the new F-Pace SUV, the company's first foray into that field. It's been the success it had to be and the only wonder is why it took so long. I've been writing here for some time that it should happen.

The colours below are probably a bit much they are all there for a reason. Asia/Pacific is salmon, The Americas purple, blue Europe and orange Africa/Middle East. Then the green is increase and the yellow decrease.

With a eye opening 73% gain, China jumped from 3rd to 1st. It is second time it has been there, 2014 being the other year. It didn't hold its lead back then I think things will be different this time around. China now commands 24% of all sales. The USA had a +27% result, keeping it in 2nd place. The UK dropped from 1st to 3rd.

Further down, Canada went from 9th to 6th with an impressive 52% increase. India had a huge jump further down it was based on a calculated estimate. I don't usually use data like that but I think it's near the mark. Amazingly the country that owns the brand isn't that forthcoming with data. Jaguar in Brazil continues to go from strength to strength.


16 17 Brand 2017 % +/-

3 1 China 42,660 23.9% 73%

2 2 USA 39,594 22.2% 27%

1 3 UK 35,544 19.9% 2%

4 4 Germany 8,987 5.0% 3%

5 5 Italy 5,308 3.0% 8%

9 6 Canada 4,620 2.6% 52%

6 7 Korea 4,125 2.3% 9%

8 8 Spain 3,558 2.0% -3%

7 9 France 3,541 2.0% -5%

11 10 Belgium 3,225 1.8% 8%

12 11 Japan 2,614 1.5% -9%

10 12 Australia 2,483 1.4% -17%

13 13 Russia 2,173 1.2% 5%

15 14 Netherlands 1,384 0.8% 17%

14 15 Switzerland 1,295 0.7% -28%

19 16 Brazil 1,261 0.7% 58%

16 17 RSA 1,247 0.7% 28%

21 18 India 1,237 0.7% 107%

17 19 Austria 944 0.5% -2%

20 20 Portugal 697 0.4% 10%

22 21 Ireland 656 0.4% 18%

25 22 Poland 615 0.3% 14%

23 23 Singapore 553 0.3% -1%

18 24 UAE 545 0.3% -35%

35 25 Luxembourg 396 0.2% 97%

24 26 Sweden 362 0.2% -34%

29 27 NZ 354 0.2% -5%

34 28 Denmark 346 0.2% 42%

27 29 Turkey 339 0.2% -30%

30 30 Norway 299 0.2% -17%

26 31 Morocco 291 0.2% -42%

32 32 Czech Rep 282 0.2% -2%

31 33 Finland 246 0.1% -15%

40 34 Lebanon 221 0.1% 49%

36 35 Chile 215 0.1% 16%

41 36 Slovakia 192 0.1% 64%

28 37 Saudi Arabia 189 0.1% -55%

33 38 Mexico 168 0.1% -40%

39 39 Romania 161 0.1% -5%

42 40 Hungary 140 0.1% 32%

51 41 Bulgaria 124 0.1% 188%

38 42 Israel 112 0.1% -35%

47 43 Cyprus 94
62%

46 44 Colombia 84
17%

47 45 Mauritius 77
33%

59 46 Estonia 63
163%

45 47 Egypt 61
-16%

44 48 Malaysia 57
-27%

60 49 Slovenia 56
143%

69 50 Iceland 55
n/a

57 51 Croatia 51
76%

56 52 Belarus 43
16%

58 53 Greece 37
32%

62 54 Serbia 33
65%

64 55 Argentina 32
357%

51 56 Thailand 30
-30%

? 57 Oman 28
n/a

53 58 Kazakhstan 26
-35%

61 59 Moldova 23
5%

43 60 Ukraine 18 -82%

68 61 San Marino 9
200%

65 62 Liechtenstein 7
17%

66 63 Uruguay 3
-40%


Others 4,378 2.5% 16%

Actual Sales 178,601
20%

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