22 January 2018

Volvo Car Sales By Model : 2017


The brand known for safety. No one takes that subject more seriously than they do. Safety isn't just about getting good pass marks in a safety crash test. I wrote an article about it a while ago which can be seen by clicking here. The information is not that new now but the message is still relevant.

As a car maker owned by Chinese firm Geely, it is doing very well. The increases aren't huge but steady, as you would expect. On thing I do find somewhat confusing is the way models are defined. A wagon is treated like a separate model it seems to me anyway. I hope I have combined models the correct way.

The XC60 accounts for 32.6% of the total sales (a third). Models from 2nd to 5th are very similar in units sold. Nothing too exciting here but that's the Volvo way.

13 14 15 16 17 Brand 2017 % +/-
2016 % +/-
2 1 1 1 1 XC60 184,966 32.4% 15%
161,092 30.1% 1%
1 2 2 2 2 S/V60 106,108 18.6% -13%
122,578 22.9% -2%

V60 35,503
-16%
42,236
-18%
S60L 34,079 -4%
35,585 30%
S60 18,701 -24%
24,458 -32%
V60CC 16,408 -11%
18,401 84%
S60CC 1,417 -25%
1,898
6 6 6 6 3 S90/80 97,203 17.0% 433%
18,229 3.4% 76%

S90 46,602
531%
7,383 n/a
V90 31,440 312%
7,637 n/a
V90CC 19,135 n/a
37 n/a
S80 26 -99%
3,109 -54%
S80L

63 -98%
3 3 3 3 4 S/V/CC 40 95,370 16.7% -6%
101,381 19.0% -5%

V40 73,824
-8%
80,099
-4%
V40CC 21,546 1%
21,281 -9%
S40

1 n/a
5 5 4 4 5 XC90 87,518 15.3% -5%
92,449 17.3% 114%
4 4 5 5 6 V/XC70 316 0.1% -99%
38,602 7.2% -33%

XC70 189
-99%
23,714
-21%
V70 127 -99%
14,888 -47%
7 7 7 7 - C70


1 0.0% -92%

Other 96





Total 571,577
7%
534,332
6%

Now for the disappointing part. They have changed the global division of sales in a way that defies logic. West Europe has become Europe and has been added to the Middle East and Africa. What is that about? It also kills the history before 2016. Anyway China is given separately which I did add to Asia-Pacific (China 114,410 +26%).

13 14 15 16 17 Brand 2017 % +/-
2016 % +/-
- - - 1 1 EMEA 320,988 56.2% 3%
310,821 58.2% n/a
- - - 2 2 Asia-Pacific 152,668 26.7% 21%
126,314 23.6% n/a
- - - 3 3 Americas 97,921 17.1% 1%
97,197 18.2% n/a

So Volvo is moving along nicely, with all the growth effectively in China and stable elsewhere. Would I buy a Volvo? No, as find them too conservative. However, there is a market for this sort of car so it is important they stick with what works for them.

Data source: Volvo.

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