16 January 2018

USA Premium Brand Comparison : 2017


The grille is an acquired taste

First looking at sales without the big three German brands reveals an abundance of choice anyway. Lexus is well ahead with nearly a quarter of the sales. An interesting battle is going on between Cadillac, Acura and Infiniti now that the latter has caught up with the other two.

JLR has just passed Lincoln and Tesla (estimated sales) is about to go ahead of Porsche. It will be interesting to see how Hyundai's new Genesis marque will fare. Alfa has suddenly sprung into life and you would expect it to whiz past Maserati.

The % along the pale blue brand line is compared to the previous year, while all the other figures in the column refer to the brand's share of the total. The top figure total is transferred to the lower chart as the Ofher amount.

Year USA 2017 % 2016 % 2015 %
15 16 17 Brand 1,233,450 1.5 1,214,692 3.5 1,174,038 10.3
1 1 1 Lexus 305,132 24.7 331,228 27.3 344,601 29.4
3 2 2 Cadillac 156,440 12.7 170,006 14.0 175,267 14.9
2 3 3 Acura 154,602 12.5 161,360 13.3 177,165 15.1
4 4 4 Infiniti 153,415 12.4 138,293 11.4 133,498 11.4
6 6 5 JLR 114,333 9.3 105,104 8.7 85,048 7.2

Land Rover 74,739 6.1 73,861 6.1 70,582 6.0
Jaguar 39,594 3.2 31,243 2.6 14,466 1.2
5 5 6 Lincoln 111,159 9.0 111,724 9.2 101,227 8.6
7 7 7 Volvo 81,507 6.6 82,724 6.8 70,047 6.0
8 8 8 Porsche 55,420 4.5 54,280 4.5 51,756 4.4
9 9 9 Tesla 55,120 4.5 39,975 3.3 23,732 2.0
- 11 10 Genesis 20,594 1.7 6,948 0.6

10 10 11 Maserati 13,697 1.1 12,534 1.0 11,697 1.0
11 12 12 Alfa Romeo 12,031 1.0 516 0.0 663 0.1

Adding the BAM brands doesn't have the impact it has just about everywhere else. While the numbers are large, collectively they are less than 45%. Mercedes is flat, BMW Group brands are both falling back while Audi is the one doing OK. Overall there wasn't much growth over 2016 and 2017.

Year USA 2017 % 2016 % 2015 %
15 16 17 Brand 2,187,991 1.4 2,157,702 0.2 2,154,417 7.8
1 1 1 Others 1,233,450 56.4 1,207,744 56.0 1,174,701 54.5
3 2 2 Mercedes 375,240 17.1 374,541 17.4 372,977 17.3
2 3 3 BMW Group 352,790 16.1 365,204 16.9 404,537 18.8

BMW 305,685 14.0 313,174 14.5 346,023 16.1
Mini 47,105 2.2 52,030 2.4 58,514 2.7
4 4 4 Audi 226,511 10.4 210,213 9.7 202,202 9.4

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