Germans buy about 1 million premium cars (not including luxury) and the UK 800,000. Comparative to the size of the car markets, it isn't that different. Where there is a difference is that while the BAM* brands in Germany account for nearly 90% of the total, in the UK its just under 75%. So while in Germany, tremendous loyalty to local product, it isn't so evident in the UK.
First, taking the BAM marques away, what do we find? JLR are at the top, ahead of a popular Volvo. It falls away after that and all but Lexus increased. Tesla is an estimate. It will be interesting to see how diesel restrictions will affect future sales, especially the likes of Land Rover that up until now sells mainly that type of engine.
The % in the aqua line is comparing sales to the previous year, but otherwise it is the share the brand has of the total.
Now the top chart comes down to the lower one as 'Others'. Thanks to strong MINI sales, the BMW group is top. Without MINI, BMW would be behind Mercedes and fighting off Audi. JLR is much smaller than any of the BAM marques, showing how open the UK car buyer is to imports even when it has its own brands. Tut, tut. You don't get the Swedes doing that with Volvo.
*BMW (& MINI), Audi and Mercedes-Benz.
Data source: SMMT.