26 January 2018

UK Premium Brand Comparison : 2017


Germans buy about 1 million premium cars (not including luxury) and the UK 800,000. Comparative to the size of the car markets, it isn't that different. Where there is a difference is that while the BAM* brands in Germany account for nearly 90% of the total, in the UK its just under 75%. So while in Germany, tremendous loyalty to local product, it isn't so evident in the UK.

First, taking the BAM marques away, what do we find? JLR are at the top, ahead of a popular Volvo. It falls away after that and all but Lexus increased. Tesla is an estimate. It will be interesting to see how diesel restrictions will affect future sales, especially the likes of Land Rover that up until now sells mainly that type of engine.

The % in the aqua line is comparing sales to the previous year, but otherwise it is the share the brand has of the total.

Year UK 2017 % 2016 % 2015 %
15 16 17 Brand 205,470 2.9 199,769 18.5 168,530 16.6
1 1 1 JLR 118,197 57.5 114,356 57.2 90,528 53.7

Land Rover 82,653 40.2 79,534 39.8 66,574 39.5
Jaguar 35,544 17.3 34,822 17.4 23,954 14.2
2 2 2 Volvo 46,139 22.5 46,696 23.4 43,432 25.8
4 4 3 Porsche 14,051 6.8 13,097 6.6 12,167 7.2
3 3 4 Lexus 12,670 6.2 13,915 7.0 13,269 7.9
5 5 5 Alfa Romeo 4,997 2.4 4,881 2.4 5,069 3.0
7 7 6 Tesla 4,200 2.0 2,498 1.3 1,430 0.8
8 6 7 Infiniti 3,515 1.7 2,891 1.4 1,195 0.7
6 8 8 Maserati 1,701 0.8 1,435 0.7 1,434 0.9
9 - - Cadillac

6 0.0

Now the top chart comes down to the lower one as 'Others'. Thanks to strong MINI sales, the BMW group is top. Without MINI, BMW would be behind Mercedes and fighting off Audi. JLR is much smaller than any of the BAM marques, showing how open the UK car buyer is to imports even when it has its own brands. Tut, tut. You don't get the Swedes doing that with Volvo.

Year UK 2017 % 2016 % 2015 %
15 16 17 Brand 804,689 0.8 798,478 12.2 711,805 12.9
1 1 1 BMW Group 243,267 30.2 251,577 31.5 231,312 32.5

BMW 175,101 21.8 182,593 22.9 167,731 23.6
Mini 68,166 8.5 68,984 8.6 63,581 8.9
2 2 2 Others 205,470 25.5 199,769 25.0 168,530 23.7
4 4 3 Mercedes 180,970 22.5 169,828 21.3 145,254 20.4
3 3 4 Audi 174,982 21.7 177,304 22.2 166,709 23.4

*BMW (& MINI), Audi and Mercedes-Benz.


Data source: SMMT.

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