09 January 2018

SsangYong Sales By Model : 2017


This small Korean car manufacturer makes a range of SUVs and utility vehicles. It is in that challenging position of making mainstream vehicles in premium brand volumes. The fact it isn't into mainstream cars in a blessing as their margins are skinnier. Global sales are down -8%, compared to +8% the year before. In 2017 exports fell away by 29% and domestic sales were up 3%.

The Tivoli small SUV accounts for half of all sales, with the limosine Chairman model down to less than half a percent. I'm sure they will want to raise sales but to do that and be profitable will require patience.

13 14 15 16 17 Brand 2017 % +/-
2016 % +/-
- - 1 1 1 Tivoli 71,452 49.7% -17%
85,821 55.1% 35%
2 2 2 2 2 Actyon Sport 30,188 21.0% -12%
34,370 22.1% 0%
3 4 4 4 3 Rexton 21,200 14.8% 88%
11,252 7.2% 7%
1 1 3 3 4 Korando 13,630 9.5% -6%
14,567 9.3% -42%
4 3 5 5 5 Rodius 6,697 4.7% -24%
8,770 5.6% -6%
6 7 6 6 6 Chairman 518 0.4% -47%
969 0.6% -26%
7 6 7 7 - Actyon -
n/a
95 0.1% -82%
5 5 - - - Kyron -


-


Total 143,685
-8%
155,844
8%




Domestic 106,677 74.2% 3%
103,554 66.4% 4%
Export 37,008 25.8% -29%
52,290 33.6% 17%

Data source: Ssangyong.

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