15 January 2018

South Africa Car Sales : 2017


Passenger car sales have been falling in the RSA for a few years now, with 2017 at least holding its own against 2016 but someway short of the better years. The total for the year was up 2%. The data is from Naamsa, but a few sales are not reported to that organisation. Hyundai and Kia, brands joined half way through the year and the data prior was combined for both. So their figures are a mixture of estimate and hard statistics and won't be far off the mark.

If light commercials were added it would paint a very different picture. Toyota would be miles ahead and Ford snapping at VW's heals. As it is we are looking at only passenger cars and VW took over in that department in 2010 from Toyota. VW's success with passenger cars is built around two Polo models, one current and the other an older version. Toyota closed in as the year ended but was unable to overhaul VW. Renault had a cracking year and is now 5th.

In the chart below, the Bentley figure for 2016 isn't a full year. MINI is included with BMW in the chart now that they are no longer declared separately by BMW. Opel and Chevrolet are combined as GM, and The General is leaving the market altogether. What that will mean for Opel I am unsure. Land Rover lost sales with its main model - the Discovery - not being available for some time with a new one having just arrived in July. Citroën has left the market altogether. You may have noticed that premium brands didn't have a good year in the Republic.

The chart below shows a % symbol that represents market share. The +/- column is increase or decrease based on the market share of 2017 against the 2016 year.

13 14 15 16 17 Brand 2017 % +/-
2016 % +/-
1 1 1 1 1 VW 69,169 18.8% 3%
67,271 18.6% -11.2
2 2 2 2 2 Toyota 67,925 18.5% 17%
58,188 16.1% -12.0
4 3 3 3 3 Ford 37,319 10.1% -7%
39,915 11.0% -7.3
3 4 4 4 4 Hyundai 29,687 8.1% -6%
31,623 8.7% -10.2
12 9 8 7 5 Renault 22,547 6.1% 22%
18,531 5.1% -7.1
7 5 5 5 6 Mercedes 20,812 5.7% -11%
23,373 6.5% -7.6
8 8 6 8 7 Kia 18,111 4.9% 12%
16,100 4.5% -4.2
6 7 6 6 8 BMW/MINI 18,104 4.9% -20%
22,585 6.2% 4.7
19 18 13 11 9 Mazda 12,844 3.5% 13%
11,388 3.2% 47.3
9 11 12 12 10 Nissan 11,681 3.2% 23%
9,463 2.6% -6.6
10 10 10 10 11 Audi 10,806 2.9% -7%
11,600 3.2% -22.4
15 14 15 14 12 Suzuki 8,532 2.3% 59%
5,367 1.5% -15.6
11 12 11 13 13 Honda 7,187 2.0% -11%
8,071 2.2% -27.1
5 6 7 9 14 GM 7,098 1.9% -41%
11,948 3.3% -42.8
- 22 16 15 15 Datsun 6,746 1.8% 39%
4,847 1.3% -14.2
14 15 17 16 16 Land Rover 3,749 1.0% -9%
4,099 1.1% -24.2
27 27 27 20 17 Mahindra 2,359 0.6% 36%
1,740 0.5% 88.5
22 17 19 19 18 Volvo 1,960 0.5% -4%
2,040 0.6% -24.8
13 13 14 17 19 Chrysler 1,768 0.5% -41%
3,013 0.8% -59.5
23 25 21 21 20 Porsche 1,301 0.4% -8%
1,409 0.4% -4.1
29 29 29 25 21 Jaguar 1,247 0.3% 28%
972 0.3% 28.2
20 16 18 18 22 Mitsubishi 1,192 0.3% -45%
2,181 0.6% -30.3
28 24 25 26 23 Subaru 1,002 0.3% 11%
905 0.3% -17.8
18 19 22 27 24 Fiat 937 0.3% 19%
786 0.2% -42.4
16 30 30 24 25 Tata 909 0.2% -7%
981 0.3% 42.6
30 23 26 22 26 Lexus 885 0.2% -14%
1,031 0.3% 0.4
17 20 23 23 27 Peugeot 800 0.2% -19%
982 0.3% -25.2
25 26 24 31 28 Great Wall 595 0.2% 478%
103 0.0% -91.2
32 33 32 29 29 Alfa Romeo 227 0.1% 94%
117 0.0% -25.5
38 39 35 30 30 Maserati 165 0.0% 46%
113 0.0% 151.1
- - 36 34 31 Landwind 136 0.0% 127%
60 0.0% 400.0
36 37 34 32 32 Ferrari 76 0.0% -19%
94 0.0% 3.3
- - - 35 33 Bentley 59 0.0% 40%
42 0.0% n/a
35 32 31 33 34 Infiniti 41 0.0% -51%
84 0.0% -84.1
26 31 28 28 35 Citroën 8 0.0% -98%
437 0.1% -44.6
34 34 33 36 36 Ssangyong 5 0.0% -72%
18 0.0% -80.6





Total 367,989
2%
361,477
-12.4

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