10 January 2018

Italy Car Sales : 2017


It's no surprise that Fiat is the main brand in its home market so let's look below that. For decades prior to 2010 Opel and Ford had a long running dogfight over second spot. Opel lost out third place to VW in 2010 and Ford likewise the number two ranking in 2012. Of course, we weren't aware of the 'assistance' VW cars were getting at the time. In 2017 Ford is coming back and it would be justice if they were able to reclaim #2 one day.

Sales for the country were up +8% for the year. It isn't back to record levels but not too far off them either. Premium marques are not keeping up with the growth which is a usual trend as they don't rise or fall as much as mainstream brands.

The chart below shows a % symbol that represents market share. The +/- column is increase or decrease based on the market share of 2017 against the 2016 year.

13 14 15 16 17 Brand 2017 % +/-
2016 % +/-
1 1 1 1 1 Fiat 402,355 20.4% 4%
385,798 21.1% 17%
2 2 2 2 2 VW 144,825 7.3% 4%
139,168 7.6% 17%
3 3 3 3 3 Ford 134,073 6.8% 8%
124,328 6.8% 14%
5 4 4 4 4 Renault 133,666 6.8% 13%
118,303 6.5% 25%
6 6 6 6 5 Peugeot 104,222 5.3% 11%
94,134 5.2% 12%
4 5 5 5 6 Opel 98,949 5.0% 4%
95,056 5.2% 7%
8 7 7 7 7 Toyota 85,146 4.3% 18%
71,934 3.9% 10%
9 10 11 11 8 Citroën 78,198 4.0% 29%
60,511 3.3% 12%
10 9 10 10 9 Audi 67,084 3.4% 5%
63,972 3.5% 17%
12 12 12 9 10 Mercedes 65,859 3.3% 2%
64,450 3.5% 20%
11 11 8 14 11 Nissan 62,708 3.2% 14%
55,222 3.0% -4%
13 13 13 12 12 BMW 60,873 3.1% 2%
59,849 3.3% 20%
7 8 9 8 13 Lancia 60,340 3.1% -8%
65,697 3.6% 17%
14 14 14 13 14 Hyundai 58,917 3.0% 5%
56,379 3.1% 19%
17 15 15 15 15 Dacia 57,981 2.9% 21%
47,979 2.6% 9%
27 25 18 17 16 Jeep/Dodge 49,486 2.5% 22%
40,456 2.2% 35%
16 16 16 16 17 Kia 47,935 2.4% 6%
45,154 2.5% 16%
15 17 17 18 18 Alfa Romeo 45,328 2.3% 25%
36,385 2.0% 19%
21 19 21 21 19 Suzuki 31,088 1.6% 37%
22,631 1.2% 21%
19 20 19 19 20 smart 26,661 1.4% -6%
28,319 1.6% 17%
20 18 20 20 21 MINI 24,720 1.3% 1%
24,435 1.3% 11%
24 22 24 22 22 Škoda 23,115 1.2% 18%
19,637 1.1% 28%
23 23 23 23 23 Land Rover 18,673 0.9% -1%
18,793 1.0% 19%
25 24 25 25 24 Seat 17,518 0.9% 13%
15,473 0.8% 4%
22 21 22 24 25 Volvo 16,964 0.9% 0%
16,984 0.9% 6%
28 27 26 26 26 Mazda 10,527 0.5% -4%
10,959 0.6% 48%
29 29 28 27 27 Honda 9,871 0.5% 3%
9,594 0.5% 98%
32 30 27 28 28 Porsche 5,488 0.3% 7%
5,121 0.3% 2%
35 36 34 29 29 Jaguar 5,308 0.3% 8%
4,915 0.3% 198%
34 33 31 31 30 Lexus 4,003 0.2% -4%
4,151 0.2% 26%
31 31 30 30 31 Mitsubishi 3,752 0.2% -11%
4,215 0.2% -8%
30 32 32 33 32 Subaru 3,082 0.2% -12%
3,513 0.2% 13%
39 34 35 35 33 Maserati 2,917 0.1% 42%
2,053 0.1% 51%
26 28 29 32 34 DS 2,651 0.1% -28%
3,702 0.2% -20%
33 35 33 34 35 Ssangyong 2,243 0.1% -20%
2,809 0.2% 59%
43 41 37 36 36 Infiniti 1,852 0.1% 5%
1,764 0.1% 393%

Others 2,119 0.1%
2,049 0.1%
Total 1,970,497 8%
1,825,892 16%

Data source: UNRAE.

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