06 January 2018

Iceland Car Sales : 2017


In 2009 car registrations were at a very low 2,200. The economy was clearly in dire straits, and the recovery has taken time. However, by 2016, a record in sales was achieved and 2017 comfortably passed that with a 14.6% rise. That was slower than 2016 but still growing strongly.

Toyota has been number one here ever since Adam was a lad, so no surprise there. It achieved its best market penetration since 2010. Kia and Hyundai have muscled VW into 4th spot over the past two years, while Mazda has moved rapidly up the chart. Škoda also has steadily being falling down the rankings.

Land Rover has always been a strong brand in Iceland and is now back in the teens for ranking. Jaguar is new to the country, the last nation in Europe - I imagine - to join the fold. One car was sold in 2014 and another last year but now it seems to be a stocked brand rather than perhaps a customer order one. I assume the F-Pace is the reason but I don't have a model sales breakdown for this nation.

The chart below shows a % symbol that represents market share. The +/- column is increase or decrease based market share of 2017 against the 2016 year.

13 14 15 16 17 Brand 2017 % +/-
2016 % +/-
1 1 1 1 1 Toyota 3,626 17.1% 18%
3,083 16.7% 30%
4 3 3 2 2 Kia 2,244 10.6% 30%
1,721 9.3% 28%
7 7 6 4 3 Hyundai 1,764 8.3% 30%
1,362 7.4% 67%
2 2 2 3 4 VW 1,326 6.3% -17%
1,607 8.7% 18%
11 11 10 7 5 Mazda 1,231 5.8% 39%
887 4.8% 62%
9 8 7 6 6 Nissan 1,227 5.8% 33%
923 5.0% 28%
12 10 9 8 7 Renault 988 4.7% 22%
811 4.4% 38%
3 4 4 5 8 Škoda 935 4.4% -15%
1,100 5.9% 10%
10 9 8 9 9 Ford 927 4.4% 15%
809 4.4% 24%
22 22 17 15 10 Mitsubishi 815 3.8% 108%
391 2.1% 34%
6 6 5 10 11 Suzuki 712 3.4% -5%
751 4.1% -9%
15 15 16 12 12 Dacia 620 2.9% 18%
525 2.8% 76%
8 12 13 11 13 Honda 602 2.8% -14%
703 3.8% 104%
13 13 14 14 14 Mercedes 520 2.5% 27%
411 2.2% 25%
16 16 15 16 15 Subaru 475 2.2% 27%
374 2.0% 23%
21 14 20 17 16 Peugeot 413 1.9% 21%
340 1.8% 62%
18 18 22 20 17 Land Rover 366 1.7% 28%
285 1.5% 67%
- 24 29 23 18 Ssangyong 358 1.7% 61%
222 1.2% 909%
17 17 18 19 18 Volvo 358 1.7% 12%
319 1.7% 39%
20 19 23 21 20 BMW 300 1.4% 20%
251 1.4% 118%
25 29 27 26 21 Fiat 275 1.3% 178%
99 0.5% 219%
14 20 21 24 22 Audi 253 1.2% 29%
196 1.1% 11%
19 21 19 22 23 Citroën 211 1.0% -6%
225 1.2% 4%
24 23 26 25 24 Chrysler 155 0.7% 32%
117 0.6% 225%
23 26 11 13 25 Opel 148 0.7% -64%
414 2.2% -5%
27 25 24 28 26 Porsche 102 0.5% 40%
73 0.4% -3%
26 27 25 27 27 Lexus 78 0.4% -3%
80 0.4% 67%
- 33 - 32 28 Jaguar 55 0.3% n/a
1
n/a
30 31 28 29 29 Capron 48 0.2% -11%
54 0.3% 135%
5 5 12 18 30 Chevrolet 18 0.1% -95%
338 1.8% -19%

Other 63 0.3%

42 0.2%
Total 21,213
15%
18,514
32%

Data source: Samgongustofa.

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