29 January 2018

Belgium Premium Brand Comparison : 2017


If we first look at premium minus the big three, we see the locally made Volvo brand does very well. It accounts for about half the sales. JLR has gone up from a fifth to a quarter in two years. The other quarter comes from a handful of other marques. In the charts below,  the % in the aqua line is comparing sales to the previous year, but otherwise it is the share the brand has of the total.

Year Belgium 2017 % 2016 % 2015 %
15 16 17 Brand 36,759 2.7 35,801 13.1 31,667 14.5
1 1 1 Volvo 18,024 49.0 18,611 52.0 17,677 55.8
2 2 2 JLR 9,169 24.9 8,893 24.8 6,397 20.2

Land Rover 5,944 16.2 5,902 16.5 4,994 15.8
Jaguar 3,225 8.8 2,991 8.4 1,403 4.4
3 3 3 Porsche 3,450 9.4 3,075 8.6 2,951 9.3
4 4 4 Alfa Romeo 2,610 7.1 2,005 5.6 2,054 6.5
5 5 5 Lexus 1,656 4.5 1,723 4.8 1,346 4.3
6 6 6 Tesla 1,151 3.1 859 2.4 820 2.6
8 7 7 Infiniti 382 1.0 316 0.9 106 0.3
7 8 8 Maserati 317 0.9 311 0.9 307 1.0
9 9
Cadillac

8 0.0 9 0.0

Now taking all the above registrations and combining them into 'Others' below gives them just under a quarter of the total. BMW and MINI are someway ahead at nearly a third of the total. In the last three years, Audi and Mercedes have swapped places.

Year Belgium 2017 % 2016 % 2015 %
15 16 17 Brand 157,219 4.6 150,336 10.3 136,295 13.8
1 1 1 BMW Group 49,718 31.6 47,724 31.7 43,166 31.7

BMW 42,188 26.8 40,244 26.8 37,256 27.3
Mini 7,530 4.8 7,480 5.0 5,910 4.3
4 3 2 Mercedes 37,419 23.8 33,586 22.3 29,097 21.3
3 2 3 Others 36,759 23.4 35,801 23.8 31,667 23.2
2 4 4 Audi 33,323 21.2 33,225 22.1 32,365 23.7

Data source: Febiac.

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