15 September 2017

Yorkshire/Humberside England Sales - Brand : 2016


This region is in the north of England, stretching from the middle (Yorkshire) to the east coast (Humberside). There is an unusual twist in this area with BMW being the top brand and MINI up to 7th. The region had a 6% increase, quite high considering the national increase was just 2%.

Those makes that were stronger here are: BMW obviously with 12.8% share compared to the UK's 6.8%. Mercedes 7.5% (6.3%), MINI 4.0% (2.6%) and Suzuki 2.3% (1.4%).

Some that did worse: Ford with 10.3% (11.8%), Vauxhall 7.5% (9.3%), Nissan 4.0% (5.7%) and Renault 1.8% (3.2%).

Summary: This is a deceptively affluent area but why the fixation with BMW? Maybe time to try a Jaguar, which does slightly worse than the national average.

12 13 14 15 16 Brand 2016 % Lyr
2015 %
1 2 2 1 1 BMW 24,519 12.8 9%
22,555 12.5
2 1 1 2 2 Ford 19,676 10.3 -1%
19,948 11.1
3 3 3 3 3 Vauxhall 14,463 7.5 -4%
15,019 8.3
11 8 6 6 4 Mercedes 14,336 7.5 53%
9,373 5.2
4 4 4 4 5 Volkswagen 12,982 6.8 -13%
14,869 8.2
5 5 5 5 6 Audi 11,842 6.2 7%
11,046 6.1
7 9 9 9 7 MINI 7,725 4.0 12%
6,868 3.8
8 7 7 7 8 Nissan 7,650 4.0 -4%
7,950 4.4
6 6 8 8 9 Toyota 7,043 3.7 -1%
7,115 3.9
13 14 14 13 10 Land Rover 6,301 3.3 17%
5,368 3.0
12 12 11 11 11 Kia 5,859 3.1 6%
5,524 3.1
14 13 12 12 12 Škoda 5,842 3.0 9%
5,377 3.0
10 10 10 10 13 Peugeot 5,719 3.0 0%
5,717 3.2
15 15 15 14 14 Hyundai 4,946 2.6 8%
4,590 2.5
17 16 17 17 15 Suzuki 4,481 2.3 16%
3,857 2.1
20 19 16 16 16 Seat 4,209 2.2 9%
3,874 2.1
16 17 20 19 17 Honda 4,120 2.1 22%
3,386 1.9
9 11 13 15 18 Citroën 3,959 2.1 -12%
4,510 2.5
19 20 19 18 19 Volvo 3,808 2.0 2%
3,727 2.1
21 21 21 22 20 Renault 3,503 1.8 15%
3,058 1.7
22 22 22 21 21 Mazda 3,370 1.8 4%
3,225 1.8
18 18 18 20 22 Fiat 3,113 1.6 -6%
3,324 1.8
23 24 24 24 23 Jaguar 2,106 1.1 38%
1,523 0.8
- 23 23 23 24 Dacia 1,748 0.9 3%
1,689 0.9
28 25 25 25 25 Mitsubishi 1,185 0.6 -17%
1,424 0.8
29 30 30 30 26 smart 1,075 0.6 119%
491 0.3
30 ? 29 28 27 Jeep 918 0.5 21%
758 0.4



29 28 DS 895 0.5 79%
500 0.3
26 27 27 27 29 Porsche 843 0.4 1%
837 0.5
24 26 26 26 30 Lexus 833 0.4 -3%
857 0.5
Others 2,852 1.5 33%
2,150 1.2
Total 191,921
6%
180,509

Data Source: DTI UK.

For more on Yorkshire & Humberside sales, simply click the year: 20132014, 2015 & 2017.

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