UK Ford vs Vauxhall Model Comparison: 2010-16

Ford became the top selling passenger car brand way back in 1977 when it took over from BLMC and has remained there since. Vauxhall took the number two spot in 1989 from what had become the Rover Group and been there until today. So these two brands are as British as fish & chips....well nearly. However changes are afoot as can be seen by the charts below.

Ford: The Fiesta model is its trump card, and despite the Blue Oval losing market share as the decade progresses, this model keeps on keeping on. The Focus has also done well and new cars like the Kuga have complimented that.

What is happening is Ford is losing market share, partly due to a swing to more premium marques, but also I'm thinking as it puts more emphasis on profit over just shifting metal. For now number one spot seems safe.

FORD
Model/Year	2016	2015	2014	2013	2012	2011	2010
Fiesta	120,525	133,434	131,254	121,929	109,265	96,112	103,013
Focus	70,545	83,816	85,140	87,350	83,115	81,832	77,804
Kuga	35,481	32,936	24,353	13,904	10,570	10,496	11,527
Mondeo	18,632	20,286	14,163	16,230	21,662	20,297	30,115
C-Max	18,196	16,305	18,350	20,335	16,712	18,925	8,357
EcoSport	15,368	11,315	2,786	-	-	-	-
Transit	7,898	5,477	3,264	1,378	1,195	1,087	1,381
B-Max/Fusion	7,468	10,289	13,691	15,896	4,082	2,877	6,935
S-Max	7,437	3,900	8,147	7,707	8,839	8,470	12,276
Ka	5,700	13,752	19,353	19,899	18,638	17,828	21,423
Galaxy	5,113	3,436	6,142	6,186	7,828	7,970	7,533
Mustang	3,257		-	-	-	-	-
Edge	2,442		-	-	-	-	-
Other	254	321	0	51	11	0	0
Total	318,316	335,267	326,643	310,865	281,917	265,894	280,364
Percentage	11.8%	12.7%	13.2%	13.7%	13.8%	13.7%	13.8%

Vauxhall: The former GM and now PSA brand is followed a similar path to Ford as it too conceded share for profits. The small Corsa heldup well but not so the Astra, which lost 20,000 sales as the total market improved. Comparatively the Focus was down just 7,000. Otherwise things are quite alike.

The note of caution comes for 2017 where the griffin brand is dropping off while Ford is holding its own. The gap is widening. In fact, I can't see Vauxhall remaining number two for much longer unless it takes action to address the slide. It is surely to do with profitability and not chasing sales at any price, so it may be what is needed and accepted as such.

VAUXHALL
Model/Year	2016	2015	2014	2013	2012	2011	2010
Corsa	77,110	92,077	81,783	84,275	89,434	77,751	77,398
Astra	60,719	52,703	59,689	68,070	63,023	62,575	80,646
Mokka	41,689	45,399	33,857	13,999	903	-	-
Insignia	25,095	33,727	31,313	28,383	32,610	46,324	37,291
Viva/Agila	14,297	5,687	3,899	3,988	4,656	5,106	4,825
Zafira	12,444	16,078	31,092	33,430	21,716	20,599	30,360
Adam	9,718	11,208	14,053	8,182	-	-	-
Meriva	6,810	7,830	8,290	8,893	11,001	20,428	15,766
Vivaro	1,650	1,159	883	1,016	732
Antara	876	2,246	2,977	8,095	7,500	1,234
Other	547	1,652	1,341	1,113	680	693	979
Total	250,955	269,766	269,177	259,444	232,255	234,710	247,265
Percentage	9.3%	10.2%	10.9%	11.5%	11.4%	12.1%	12.2%

Picture source: Autocar.
Data source Various.