07 September 2017

Slovakia / Romania JLR Comparison : 2010-16


Two countries in the central part of Europe, formerly behind the Iron Curtain with one part of the old Czechoslovakia. Car sales are not dissimilar, an average of 78,500 for Slovakia and 91,000 for Romania. However, for JLR one is bigger and growing faster than the other.

Slovakia: Jaguar averages 16.3% of JLR sales, the company taking 0.40% of all sales. There is a solidness about the numbers but the growth has been slow. The penetration is not that great. Will a new car plant being built in the country change that. I assume so but maybe not by that much.



Slovakia

78,475

Yr LR Jag JLR % Jag

10 175 50 225 22.2

11 202 54 256 21.1

12 266 45 311 14.5

13 279 33 312 10.6

14 279 29 308 9.4

15 276 28 304 9.2

16 348 117 465 25.2







Tot 1,825 356 2,181 16.3

% 0.33 0.06 0.40

Romania: This is Land Rover country with 90% of JLR sales and a strong 0.82% of total registrations. JLR is over twice as successful here than Slovakia. 



Romania

91,125

Yr LR Jag JLR % Jag

10 285 31 316 9.8

11 400 37 437 8.5

12 697 97 794 12.2

13 766 63 829 7.6

14 851 56 907 6.2

15 1,089 72 1,161 6.2

16 1,157 198 1,355 14.6







Tot 5,245 554 5,799 9.6

% 0.82 0.09 0.91

Summary: JLR enjoys more success in Romania and the gap has been widening.

Data source: ZAP (Slovakia) & APIA (Romania).
Pic source: Netcarshow.

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