03 September 2017

Northern Ireland Sales - Brand : 2016


Sales by brand for NI were handled by a separate body from the rest of the UK. In 2014, that data was no longer offered and then in 2015, it came under the DTI UK. That meant one year was missed. It then became a top 30 list instead of all brands. In addition, the top 30 is for the UK as a whole and then broken down into regions such as NI. That means the odd brand could be missed from a region, depending on regional buying preferences. Confused? I hope not.

For 2016 the UK top brand is also unsurprisingly top in NI, that is Ford. VW is second, whereas it is 3rd nationally. This bumps Vauxhall down a spot compared to the UK as a whole and down from where it was in 2013 in NI too.

Those makes that are stronger here are: Hyundai is 4th here but 10th nationally, Renault 5th (12th), Suzuki 16th (22nd) and Dacia 19th (24th).

Some that do worse: Mercedes Benz 12th (6th), BMW 7th (4th), Audi 8th (5th) and MINI 20th (15th). It's pretty obvious that premium brands are not as strong in NI.

Summary: Overall sales were about the same as last year.

12 13 14 15 16 Brand 2016 % Lyr
2015 %
1 1
1 1 Ford 7,103 12.1 -5%
7,477 12.7
3 3
2 2 Volkswagen 5,544 9.5 -10%
6,141 10.4
2 2
3 3 Vauxhall 4,299 7.3 -21%
5,445 9.2
6 5
5 4 Hyundai 3,705 6.3 11%
3,352 5.7
12 12
6 5 Renault 3,414 5.8 13%
3,024 5.1
4 4
4 6 Nissan 3,318 5.7 -1%
3,361 5.7
7 8
8 7 BMW 3,014 5.2 12%
2,690 4.6
10 7
9 8 Audi 2,685 4.6 4%
2,584 4.4
5 6
7 9 Peugeot 2,462 4.2 -16%
2,919 5.0
11 10
11 10 Kia 2,222 3.8 11%
2,009 3.4
9 9
10 11 Toyota 2,198 3.8 -10%
2,434 4.1
13 14
13 12 Mercedes 2,149 3.7 13%
1,895 3.2
15 13
14 13 Škoda 2,051 3.5 24%
1,655 2.8
8 11
12 14 Citroën 1,505 2.6 -23%
1,952 3.3
14 15
15 15 Seat 1,500 2.6 7%
1,397 2.4
17 16
16 16 Suzuki 1,260 2.2 -1%
1,267 2.2
20 21
17 17 Land Rover 1,223 2.1 13%
1,084 1.8
16 17
20 18 Honda 1,205 2.1 20%
1,006 1.7
- 20
19 19 Dacia 1,086 1.9 3%
1,052 1.8
18 18
18 20 MINI 1,082 1.8 2%
1,062 1.8
19 19
21 21 Mazda 995 1.7 2%
972 1.7
22 23
23 22 Volvo 905 1.5 13%
801 1.4
21 22
22 23 Fiat 732 1.3 -15%
859 1.5
24 25
25 24 Jaguar 438 0.7 48%
296 0.5
- -
29 25 DS 400 0.7 129%
175 0.3
25 26
24 26 Mitsubishi 379 0.6 -26%
513 0.9
27 27
28 27 Chrysler 289 0.5 35%
214 0.4
28 29
26 28 Lexus 267 0.5 8%
248 0.4
28 30
27 29 Porsche 230 0.4 6%
218 0.4
30 32
30 30 smart 108 0.2 16%
93 0.2
Others 742 1.3
679 1.2
Total 58,510
-1%
58,874

PS. The DS figure for 2015 was an incomplete one, hence the increase.
PSS. I noticed for 2015, data was again released by the NI source I was using. However it was for some brands quite different to the DTI numbers so I went with the latter as they are closer to how the statistics are normally interpreted.

Data source: DTI UK.

For Northern Ireland 2012, simply click here.

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