01 September 2017

Luxembourg / Singapore JLR Comparison : 2010-16


This may seem like an unusual paring, but the similarities are there. Both are small, materially prosperous and have car sales that are close in volume. So what do we learn with a JLR comparison?

The average registrations for the past seven full years has Singapore on 42,000 and Luxembourg 49,000. JLR's penetration is 1.70% and 1.64% respectively. There's nothing in that. However, Singapore has Jaguar at nearly 60% of the JLR total, but just 14% for the Euro nation.

One proviso is that Luxembourg is a little vague on dividing LR from Jaguar sales due to the way it reports them so Jaguar may be slightly larger there than stated, but not by too much. The difference between these in this area is one major difference even if the end result is so close.

Luxembourg: JLR do well here, with premium brands generally strong sellers. If I was able to get sales by model, I could confirm or at least clarify the mix between brands. LR is the dominant brand of the duo here.



Luxembourg

49,100

Yr LR Jag JLR % Jag

10 284 126 410 30.7

11 372 93 465 20.0

12 835 104 939 11.1

13 775 113 888 12.7

14 787 91 878 10.4

15 814 48 862 5.6

16 979 201 1,180 17.0




Tot 4,846 776 5,622 13.8

% 1.41 0.23 1.64

Singapore: Asian buyers do like cars and that has worked in Jaguar's favour. Premium marques benefit greatly from the certificate system used so I think JLR could be doing a little better here.



Singapore

42,100

Yr LR Jag JLR % Jag

10 97 339 436 77.8

11 233 389 622 62.5

12 384 384 768 50.0

13 365 485 850 57.1

14 299 341 640 53.3

15 350 386 736 52.4

16 388 556 944 58.9







Tot 2,116 2,880 4,996 57.6

% 0.72 0.98 1.70

Data source: Statisques Luxembourg / LTA Singapore.

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