08 September 2017

London Sales - Brand : 2016


London isn't a large market for cars, it's just too crowded. It holds 13.3% of the UK population but sells just 6.3% of its cars. Interestingly, there are some notable differences with the rest of the country.

Those makes that were stronger here are: Mercedes takes 8.3% of sales here but nationally 6.3%. Nissan has been improving here with it's 9.5% well ahead of the UK (5.7%). Toyota (5.6%) outperforms to (3.6%). Smart and Porsche secured 1.2% each in London, well up on 0.4 and 0.5% nationally. Lexus does twice as well in the capital.

Some that did worse: Vauxhall (6.9% against 9.3%), Peugeot (2.0% vs 3.7%), (1.9% to 3.4%) and Seat (1.1% down on 1.8%).

Summary: London is a unique market with distinct preferences in cars.

12 13 14 15 16 Brand 2016 % Lyr
2015 %
1 1 1 1 1 Ford 19,041 11.0 -8%
20,809 12.2
4 4 4 3 2 Nissan 16,498 9.5 29%
12,820 7.5
5 6 5 2 3 Mercedes 14,740 8.5 13%
13,021 7.7
6 5 6 6 4 Audi 12,317 7.1 7%
11,461 6.7
3 3 2 5 5 Vauxhall 11,982 6.9 -4%
12,470 7.3
2 2 3 4 6 Volkswagen 10,926 6.3 -15%
12,805 7.5
7 7 7 8 7 BMW 10,330 6.0 1%
10,212 6.0
8 8 8 9 8 Toyota 9,726 5.6 -2%
9,929 5.8
14 15 9 7 9 Renault 8,331 4.8 -20%
10,443 6.1
9 10 10 10 10 Kia 5,876 3.4 6%
5,566 3.3
13 11 13 11 11 Land Rover 5,260 3.0 2%
5,150 3.0
12 13 14 12 12 MINI 4,583 2.6 2%
4,482 2.6
11 9 12 13 13 Fiat 4,315 2.5 -2%
4,392 2.6
15 12 11 14 14 Škoda 4,184 2.4 1%
4,133 2.4
16 17 17 17 15 Honda 3,551 2.1 16%
3,049 1.8
10 14 15 15 16 Peugeot 3,408 2.0 -6%
3,617 2.1
17 18 16 18 17 Hyundai 3,334 1.9 14%
2,925 1.7
18 16 18 16 18 Volvo 3,135 1.8 -2%
3,202 1.9
28 27 28 28 19 smart 2,146 1.2 117%
988 0.6
21 22 22 21 20 Porsche 2,050 1.2 9%
1,879 1.1
23 21 21 19 21 Mazda 1,973 1.1 -14%
2,300 1.4
19 19 19 20 22 Citroën 1,925 1.1 -7%
2,075 1.2
25 24 25 25 23 Jaguar 1,897 1.1 39%
1,368 0.8
20 20 20 22 24 Seat 1,830 1.1 2%
1,795 1.1
24 26 24 23 25 Lexus 1,674 1.0 15%
1,457 0.9
22 23 23 24 26 Suzuki 1,338 0.8 -5%
1,406 0.8
26 25 27 26 27 Mitsubishi 1,094 0.6 -14%
1,265 0.7
- 28 26 27 28 Dacia 1,036 0.6 1%
1,028 0.6
30 ? 30 29 29 Jeep 836 0.5 2%
823 0.5



30 30 DS 324 0.2 56%
208 0.1
Others 3,409 2.0 14%
2,984 1.8
Total 173,069
2%
170,062

Data Source: DTI UK.

For more on London sales, simply click the year: 2013, 2014, and 2015.

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