I would have liked t o throw in Lithuania as well but didn't have sufficient data from that publicity shy country. So the other two Baltic states will be what we look at. Latvia's average sales of 11,400 is someway short of Estonia's 18,800. I know that Latvia includes light commercials but probably not Estonia.
Latvia: In terms of sales, JLR manages a respectable 1.25% share of the market. Jaguar is weaker with just 9.8% of all sales over the seven year period under discussion.
Estonia: With 0.82% of sales in the nation, JLR doesn't have a huge presence, especially Jaguar with just 7.2% of JLR's sales. LR has taken off over the last few years and mainly the big ticket models too.
Summary: Despite Estonia being much larger, it hasn't done as well as Latvia in percentage terms. However, the gap is narrowing. For now a win to Latvia.
Data source: Maanteeamet (Estonia) & Auto Asociacija (Latvia).