14 September 2017

Latvia / Estonia JLR Comparison : 2010-16


I would have liked t o throw in Lithuania as well but didn't have sufficient data from that publicity shy country. So the other two Baltic states will be what we look at. Latvia's average sales of 11,400 is someway short of Estonia's 18,800. I know that Latvia includes light commercials but probably not Estonia.

Latvia: In terms of sales, JLR manages a respectable 1.25% share of the market. Jaguar is weaker with just 9.8% of all sales over the seven year period under discussion.



Latvia

11,400

Yr LR Jag JLR % Jag

10 34 8 42 19.0

11 90 8 98 8.2

12 120 10 130 7.7

13 109 13 122 10.7

14 153 5 158 3.2

15 204 14 218 6.4

16 190 40 230 17.4







Tot 900 98 998 9.8

% 1.13 0.12 1.25

Estonia: With 0.82% of sales in the nation, JLR doesn't have a huge presence, especially Jaguar with just 7.2% of JLR's sales. LR has taken off over the last few years and mainly the big ticket models too.



Estonia

18,800

Yr LR Jag JLR % Jag

10 27 8 35 22.9

11 58 10 68 14.7

12 119 12 131 9.2

13 98 8 106 7.5

14 125 6 131 4.6

15 197 10 207 4.8

16 380 24 404 5.9







Tot 1,004 78 1,082 7.2

% 0.76 0.06 0.82

Summary: Despite Estonia being much larger, it hasn't done as well as Latvia in percentage terms. However, the gap is narrowing. For now a win to Latvia.

Data source: Maanteeamet (Estonia) & Auto Asociacija (Latvia).

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