06 September 2017

Ireland / Morocco JLR Comparison : 2010-16



Not countries you would normally link together but the size is similar, Ireland's average 117,000 and Morocco's 126,000. Morocco's data includes all LR sales whereas Ireland's is mainly light commercial and I slipped them across. This ended up giving the data a very even look about it.

Ireland: Jaguar has always been a bit of a solid seller here, but LR has been the growth model. Some of that has come through the Discovery being hugely successful as a LCV, with the rear seats removed to comply. However, with that model off the menu this year, we can expect sales to fall majorly. The 1.18% figure is artificially high for now because of my incorporating here.



Ireland

116,850

Yr LR Jag JLR % Jag

10 366 217 583 37.2

11 592 128 720 17.8

12 940 206 1,146 18.0

13 973 154 1,127 13.7

14 1,274 190 1,464 13.0

15 1,760 268 2,028 13.2

16 2,042 556 2,598 21.4







Tot 7,947 1,719 9,666 17.8

% 0.97 0.21 1.18

Morocco: Not the sort of place you may expect too many JLR vehicles but they do well. Jaguar is all over the place but LR has been doing better each year, with a particularly impressive sales hike in 2012.



Morocco

126,250

Yr LR Jag JLR % Jag

10 353 231 584 39.6

11 374 99 473 20.9

12 1,245 279 1,524 18.3

13 1,361 243 1,604 15.1

14 1,532 145 1,677 8.6

15 1,543 97 1,640 5.9

16 1,807 500 2,307 21.7







Tot 8,215 1,594 9,809 16.3

% 0.93 0.18 1.11

Summary: Not much difference with the figures, both for LR and Jag.

Data source: SIMI (Ireland) & AIVAM (Morocco).
Picture source: Netcarshow.

No comments:

Post a Comment