17 September 2017

Iceland / Cyprus JLR Comparison : 2010-16


Two countries in Europe, one in the North Atlantic Ocean, the other in the Mediterranean Sea. Both around the 10,000 registrations per annum. Premium marques are not big in Iceland, but are popular in Cyprus. This should favour JLR.

Iceland: Only LR had a presence here but in 2017 Jaguar is establishing itself well. An SUV with 4wd will go down a treat here. The monstrous growth in LR is mainly down to the recovery of the economy. It outsells BMW and Audi so is LR is a popular brand. LR has a strong 1.32% of the market.



Iceland

9,325

Yr LR Jag JLR % Jag

10 18
18 0.0

11 49
49 0.0

12 113
113 0.0

13 101
101 0.0

14 126 1 127 0.8

15 171
171 0.0

16 285 1 286 0.3




Tot 863 2 865 0.2

% 1.32 0.00 1.33

Cyprus: LR is even more popular here with a gallant Jaguar only achieving 12.1% of the JLR total over the last seven years. LR was in the top 10 brands for 2016 and its 2.31% share is very high, matching the UK.



Cyprus

10,150

Yr LR Jag JLR % Jag

10 224 10 234 4.3

11 81 21 102 20.6

12 172 37 209 17.7

13 64 25 89 28.1

14 313 28 341 8.2

15 280 46 326 14.1

16 505 58 563 10.3







Tot 1,639 225 1,864 12.1

% 2.31 0.32 2.62

Summary: While Iceland is a successful place for LR, it came up against an even more popular destination in Cyprus.

Data source: Samgongustofa & Cystat.
Picture source: Netcarshow.

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