Let's get into the the north of Europe now with two cold nations. This should be ideal territory for LR cars with their excellent handling of extreme condition. Finland averages 112,000 sales and Norway 142,000. One difference is that the Norwegians buy more premium marques, an advantage straight away in this comparison with JLR.
Finland: LR just doesn't do that well here, with Jaguar almost the same numerically in 2016. Combined they take 0.32% of the market. 2017 has seen a slight sales fall off.
Norway: In this instance I slipped in LR sales from light commercial sales which there were quite a few, unlike Finland. However, with the demise of the Defender, LR fell back in 2016. However, the numbers held up with a strong surge in Jaguar sales. 2017 isn't looking nearly as good so the sooner the range has electric options the better.
Summary: While Norway easily wins this head to head, premium brands do much better here so no surprise really.
Data source: Autolan Tiedotuskeskus (Finland) & OFVAS (Norway)
Picture source: Netcarshow.