16 September 2017

Finland / Norway JLR Comparison : 2010-16


Let's get into the the north of Europe now with two cold nations. This should be ideal territory for LR cars with their excellent handling of extreme condition. Finland averages 112,000 sales and Norway 142,000. One difference is that the Norwegians buy more premium marques, an advantage straight away in this comparison with JLR.

Finland: LR just doesn't do that well here, with Jaguar almost the same numerically in 2016. Combined they take 0.32% of the market. 2017 has seen a slight sales fall off.



Finland

112,000

Yr LR Jag JLR % Jag

10 136 110 246 44.7

11 184 113 297 38.0

12 380 95 475 20.0

13 183 86 269 32.0

14 227 49 276 17.8

15 246 115 361 31.9

16 304 290 594 48.8







Tot 1,660 858 2,518 34.1

% 0.21 0.11 0.32

Norway: In this instance I slipped in LR sales from light commercial sales which there were quite a few, unlike Finland. However, with the demise of the Defender, LR fell back in 2016. However, the numbers held up with a strong surge in Jaguar sales. 2017 isn't looking nearly as good so the sooner the range has electric options the better.



Norway

142,000

Yr LR Jag JLR % Jag

10 276 59 335 17.6

11 479 46 525 8.8

12 907 47 954 4.9

13 743 63 806 7.8

14 800 49 849 5.8

15 865 115 980 11.7

16 589 359 948 37.9







Tot 4,659 738 5,397 13.7

% 0.47 0.07 0.54

Summary: While Norway easily wins this head to head, premium brands do much better here so no surprise really.

Data source: Autolan Tiedotuskeskus (Finland) & OFVAS (Norway)

Picture source: Netcarshow.

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