12 September 2017

East England Sales - Brand : 2016


East England covers East Anglia and reaches down toward Greater London and across the top of that region. It covers a diverse area of habitation and landscapes. So what brand wins here?

Those makes that were stronger here are: Ford with 17.9% share is only exceeded by Wales in popularity. It's well above the national 11.8% average but was over a quarter of all sales a few years back. BMW's 11.3% is miles ahead of the country (6.8%) and Nissan does better with 6.6% (5.7%). MINI's a winner here with 4.2% (2.6%).

Some that did worse: VW is one (5.9% vs 7.7%), Vauxhall (5.9% to 9.3%), Mercedes (5.1 compared to 6.3%), Peugeot (2.3% and 3.7%) and Hyundai with 2.2% (3.4%)

Summary: Ford is well ahead with VW pushed back to 4th and Vauxhall 5th. MINI is doing well at 8th and this is MINI's strongest region within the UK.

12 13 14 15 16 Brand 2016 % Lyr
2015 %
1 1 1 1 1 Ford 50,726 17.9 -8%
55,141 20.2
6 5 2 2 2 BMW 31,928 11.3 15%
27,736 10.1
5 6 6 3 3 Nissan 18,565 6.6 -2%
19,000 6.9
3 3 4 5 4 Volkswagen 16,598 5.9 -5%
17,466 6.4
2 2 3 4 5 Vauxhall 16,564 5.9 -8%
17,929 6.6
4 4 5 6 6 Audi 16,401 5.8 4%
15,827 5.8
7 7 7 7 7 Mercedes 14,306 5.1 24%
11,541 4.2
14 12 11 8 8 MINI 11,745 4.2 3%
11,360 4.2
8 8 8 9 9 Toyota 9,045 3.2 -1%
9,127 3.3
19 19 15 11 10 Renault 8,556 3.0 18%
7,222 2.6
17 16 18 14 11 Land Rover 7,970 2.8 29%
6,199 2.3
12 9 10 10 12 Fiat 7,930 2.8 0%
7,930 2.9
11 11 12 13 13 Kia 7,706 2.7 21%
6,382 2.3
10 10 9 12 14 Peugeot 6,446 2.3 -9%
7,079 2.6
18 17 17 15 15 Škoda 6,288 2.2 10%
5,696 2.1
9 15 16 16 16 Hyundai 5,792 2.0 5%
5,528 2.0
16 13 14 18 17 Honda 5,786 2.0 9%
5,298 1.9
15 14 13 17 18 Citroën 4,338 1.5 -21%
5,463 2.0
13 18 19 19 19 Volvo 4,184 1.5 -4%
4,367 1.6
21 22 21 20 20 Mazda 4,046 1.4 -3%
4,164 1.5
20 20 20 22 21 Seat 3,780 1.3 20%
3,146 1.2
22 21 22 21 22 Suzuki 3,347 1.2 5%
3,193 1.2
30 ? 30 26 23 Jeep 3,308 1.2 123%
1,482 0.5
25 23 23 25 24 Jaguar 2,421 0.9 44%
1,679 0.6
29 30 25 23 25 Mitsubishi 2,013 0.7 -17%
2,423 0.9
- 24 24 24 26 Dacia 2,011 0.7 4%
1,930 0.7
27 28 29 27 27 smart 1,772 0.6 32%
1,347 0.5
26 26 27 28 28 Porsche 1,497 0.5 13%
1,327 0.5
28 29 28 29 29 Lexus 1,073 0.4 4%
1,027 0.4



30 30 DS 947 0.3 87%
507 0.2
Others 5,646 2.0 14%
4,967 1.8
Total 282,735
3%
273,483

Data Source: DTI UK.

For more on East England sales, simply click the year: 20132014, and 2015.

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