11 September 2017

Denmark / Portugal JLR Comparison : 2010-16


Denmark is a small nation in Europe, as is Portugal with car sales almost identical at around the 185,000 mark. Denmark heavily taxes its vehicles and premium marques are poor sellers due to how expensive they are. Emissions are also taxed, working against luxury cars also. Premium brands do much better in Portugal as a result, so that has to be taken into account with this comparison.

Sales include light commercials which does work mainly against Jaguar but also LR a bit too.

Portugal: Jaguar started out the large of the two, but soon fell behind. It has made a comeback to take 40.0% of the JLR total. Combined they have 0.42% of total Portuguese registrations.



Portugal

187,650

Yr LR Jag JLR % Jag

10 211 258 469 55.0

11 272 132 404 32.7

12 461 111 572 19.4

13 497 175 672 26.0

14 586 168 754 22.3

15 775 310 1,085 28.6

16 949 632 1,581 40.0







Tot 3,751 1,786 5,537 32.3

% 0.29 0.14 0.42

Denmark: On the face of it JLR achieving just 0.10% share is abysmal but it really isn't that bad due to reasons given above. Jaguar does very well here and is pulling away from LR. Over the past seven years, Jag has been responsible for 40.7% of all JLR sales.



Denmark

211,850

YrLRJagJLR% Jag

10985515335.9

111233515822.2

121163615223.7

131203215221.1

141405419427.8

1513913727649.6

1612724337065.7




Tot8635921,45540.7

%0.060.040.10

Summary: Both these countries have good Jaguar sales.

Data source: Bilimp (Denmark) & ACAP (Portugal).
Picture source: Netcarshow.

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