12 September 2017

Czech R / Poland / Sweden JLR Comparison : 2010-16


Three averaged sized European nations, one north, another central and the third one east. 280,000 to 310,000 covers the average sales so not too dissimilar. The Czech numbers include light commercials. Sweden is a big market for premium brands, far more than the others. On that basis, Sweden should be the winner in the JLR comparison.

Czech Rep: The 0.26% for LR isn't flash but not a disaster either. Jaguar suffers slightly with lcvs added because unlike LR, it doesn't qualify for any sales in that area. 0.4% is low but recent years have seen a marked improvement. 13.2% of JLR needs work.



Czech Rep

280,850

Yr LR Jag JLR % Jag

10 310 63 373 16.9

11 500 84 584 14.4

12 716 81 797 10.2

13 865 73 938 7.8

14 839 89 928 9.6

15 905 107 1,012 10.6

16 999 287 1,286 22.3







Tot 5,134 784 5,918 13.2

% 0.26 0.04 0.30

Poland: Similar to the Czech figure but slightly helped with no lcv figures. Jaguar definitely has a stronger presence with 0.8% and for 2017 36% of JLR's total. The 0.34% total of all Polish sales could be better.



Poland

304,500

Yr LR Jag JLR % Jag

10 794 164 958 17.1

11 658 153 811 18.9

12 726 185 911 20.3

13 699 175 874 20.0

14 803 178 981 18.1

15 967 267 1,234 21.6

16 962 540 1,502 36.0






Tot 5,609 1,662 7,271 22.9

% 0.26 0.08 0.34

Sweden: With so many more premium cars sold here, an easy win for JLR right? No. Clearly the Swedes are not overly anglophile. The 0.35% figure may give a slight win to the country here, when the affluence of the car buyer is factored in, I'd call it third place.

Neither brands does well enough but at least a bumpy Brexit won't do any damage here. To put into perspective, nearly 47,000 Volvos were sold in the UK in 2017. Sweden has more to worry about.



Sweden

309,300

Yr LR Jag JLR % Jag

10 418 216 634 34.1

11 676 213 889 24.0

12 840 116 956 12.1

13 858 199 1,057 18.8

14 1,100 177 1,277 13.9

15 1,081 234 1,315 17.8

16 932 552 1,484 37.2







Tot 5,905 1,707 7,612 22.4

% 0.27 0.08 0.35

Summary: They all look similar but I'll give the win to Poland.

Picture source: Netcarshow.


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