16 September 2017

Bulgaria / Serbia / Croatia JLR Comparison : 2010-16


Here we have three nations in the south of Europe, all fairly close in size. Bulgaria and Serbia are about 26,000 each while Croatia adds 10,000 units comparing the last seven years of average sales. So let's compare them. All buy similar numbers of premium cars.

Bulgaria: LR is a popular marque with 0.83% of total sales. Unfortunately for JLR, Jaguar isn't so combined they can't quite make the 1% point. Still, a solid performance.



Bulgaria

25,250

Yr LR Jag JLR % Jag

10 77 9 86 10.5

11 113 20 133 15.0

12 190 11 201 5.5

13 198 20 218 9.2

14 285 11 296 3.7

15 308 16 324 4.9

16 302 43 345 12.5







Tot 1,473 130 1,603 8.1

% 0.83 0.07 0.91

Serbia: Until 2016 Jaguar wasn't sold here, one of two European nations that I know of which that was the case. Both of those markets have been entered so it will interesting to see how the locals embrace the new brand. LR isn't that popular with 0.33% share of the market but 2017 looks like a huge improvement for JLR.



Serbia

26,400

Yr LR Jag JLR % Jag

10 32
32 0.0

11 88
88 0.0

12 107
107 0.0

13 68
68 0.0

14 73
73 0.0

15 124
124 0.0

16 116 20 136 14.7






Tot 608 20 628 3.2

% 0.33 0.01 0.34

Croatia: Both brands are here, but only just. With just 0.17% of all sales, JLR has much work to do here but 2017 is already well ahead of the 2016 total with four months still to run. Jaguar in particular is improving.



Croatia

36,175

Yr LR Jag JLR % Jag

10 30 14 44 31.8

11 24 4 28 14.3

12 42 1 43 2.3

13 82 5 87 5.7

14 34 5 39 12.8

15 75 8 83 9.6

16 69 29 98 29.6







Tot 356 66 422 15.6

% 0.14 0.03 0.17

In summary, Bulgaria is the easy winner here, but the other two are definitely improving in 2017.

Pic source: Netcarshow.

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