25 August 2017

USA / China JLR Comparison : 2010-16


When I decided to put the US and China together in a Jaguar Land Rover comparison, the first issue was China doesn't include imported cars in it's figures. Why on earth not? Something for another time. So I had to estimate the figures.

From 2010 to 2016 the US averaged 15 million, sales, China 18 million as best I could establish. So was there much difference? Amazingly no. Land Rover is more popular in China, Jaguar in the States. The penetration number is identical, 0.45%.

The US: Jaguar takes about a quarter of JLR's sales and has been reasonably consistent over the years. Since 2010, JLR has sold nearly half a million vehicles, but it is still a relatively small player. Of course, premium marques are out of the reach of many.



USA

15,147,150

Yr LR Jag JLR % Jag

10 31,864 13,340 45,204 29.5

11 38,099 12,276 50,375 24.4

12 43,664 12,011 55,675 21.6

13 50,010 16,952 66,962 25.3

14 51,465 15,773 67,238 23.5

15 70,582 14,466 85,048 17.0

16 73,861 31,243 105,104 29.7







Tot 359,545 116,061 475,606 24.4

% 0.34 0.11 0.45


China: Land Rover is the mainstay of JLR here, accounting for about 5 out of 6 sales. In 2010, it was some way behind the US in volume but a booming car market meant that by 2012, China passed the US. 2015 was a stumble, but 2016 came back strongly. Well over half a million cars found buyers since 2010.



China

18,357,000

Yr LR Jag JLR % Jag

10 23,459 2,655 26,114 10.2

11 36,466 6,132 42,598 14.4

12 65,896 7,451 73,347 10.2

13 77,361 17,876 95,237 18.8

14 99,358 22,652 122,010 18.6

15 80,484 14,782 95,266 15.5

16 94,969 24,612 119,581 20.6







Tot 477,993 96,160 574,153 16.7

% 0.37 0.07 0.45

Summary: The closeness of the two nations regarding JLR sales is stricking.

Data source: JLR (China) & Goodcarbadcar (USA).
Picture source: Netcarshow.

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