01 August 2017

Serbia Car/LCV Sales Jan-Jun 2017

When members of the public gatecrash a photo shoot...

Serbia had a brand known as Zastava, famous for the Yugo car. The name was switched in 2009 to FAS which means Fiat Automobili Srbija. Now in 2017, it seems to have ended and has been absorbed in to the Fiat brand. In hindsight, maybe I should have  included FAS with Fiat form its inception.

Anyway, Zastava was the best selling brand and FAS followed suit until 2012 when Škoda took over. I guess that was inevitable as FAS only sold an older model Fiat anyway. With the combining of the two Fiat entities, they has taken back the top spot.

YTD sales are up 5.4% and up 6.6% in June. Fiat's ascension was helped by a market share slump by Škoda of 18%, which is huge. VW took what it's sister brand lost with a 22% gain. Toyota and Mercedes did well, the latter's sales seemingly back after two years of absence. Land Rover is doing well and Jaguar's second year in the country is going well, albeit with small numbers so far.

The chart below shows a % symbol that represents market share. The +/- column is increase or decrease based on the first six month's market share of 2017 against the full 2016 year.

13 14 15 16 17 Brand 2017 % +/-
2016 %
7 3 2 2 1 Fiat 2,064 13.3 38%
2,638 9.7
1 1 1 1 2 Škoda 1,763 11.4 -18%
3,761 13.8
4 2 3 3 3 VW 1,520 9.8 22%
2,188 8.0
9 9 8 4 4 Renault 1,112 7.2 -6%
2,082 7.7
8 5 7 7 5 Dacia 1,005 6.5 5%
1,684 6.2
5 6 5 8 6 Ford 987 6.4 7%
1,623 6.0
6 7 6 5 7 Opel 982 6.4 -9%
1,891 7.0
11 10 9 10 8 Toyota 769 5.0 24%
1,093 4.0
3 4 12 9 9 Hyundai 703 4.5 -23%
1,610 5.9
16 ? ? 15 10 Mercedes 595 3.8 80%
582 2.1
12 12 11 13 11 Audi 449 2.9 15%
686 2.5
10 11 10 12 12 Kia 397 2.6 -3%
722 2.7
19 19 18 14 13 Peugeot 392 2.5 9%
634 2.3
- 22 14 16 14 Citroën 381 2.5 22%
549 2.0
17 13 15 17 15 BMW 331 2.1 26%
463 1.7
18 14 16 18 16 Nissan 309 2.0 19%
457 1.7
20 18 13 19 17 Mazda 244 1.6 0%
429 1.6
26 23 21 24 18 Land Rover 235 1.5 256%
116 0.4
14 15 17 20 19 Suzuki 234 1.5 -4%
429 1.6
- - - - 20 Iveco 161 1.0 n/a


21 16 30 - 21 Lada 149 1.0 n/a


15 17 19 21 22 Honda 124 0.8 -7%
235 0.9
25 24 23 25 23 Volvo 97 0.6 59%
107 0.4
28 28 20 22 24 Chrysler 90 0.6 -20%
199 0.7
22 20 28 23 25 Seat 78 0.5 12%
123 0.5
29 31 26 27 26 Alfa Romeo 60 0.4 29%
82 0.3
33 26 23 26 27 Porsche 43 0.3 -27%
103 0.4
23 25 22 28 28 Mitsubishi 38 0.2 -16%
80 0.3
27 27 25 29 29 MINI 31 0.2 3%
53 0.2
24 33 - - 30 smart 21 0.1 n/a


- - - 32 31 Jaguar 19 0.1 67%
20 0.1
31 30 28 31 32 Subaru 16 0.1 4%
27 0.1
- - - 11 33 GAZ 15 0.1 -97%
782 2.9
32 32 - - 33 Isuzu 15 0.1 n/a


35 - 31 33 35 Infiniti 12 0.1 51%
14 0.1
2 8 4 6 - FAS -


1,699

Other 21 0.1

33 0.1
Total 15,462

27,194

Data source: Vrelegume.

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