31 August 2017

New Zealand / Greece JLR Comparison : 2010-16


This is an unusual match up, one in the south of Europe, the other in the South Pacific. However, the average registrations for the past seven years is remarkably close. NZ sales averaged just over 80,000 with JLR taking just over 1% of sales. Greece was a bit higher at 83,000 but JLR hit an abysmal 0.05%. JLR has twenty times the penetration in NZ than it does in Greece!

New Zealand: There has been very strong growth here for JLR. Jaguar has gone from almost irrelevant to noticeable on the roads. 2017 will be a year of consolidation, especially for the Leaping Cat brand.



New Zealand

81,950

Yr LR Jag JLR % Jag

10 356 76 432 17.6

11 424 45 469 9.6

12 458 120 578 20.8

13 523 130 653 19.9

14 885 122 1,007 12.1

15 1,033 175 1,208 14.5

16 1,246 374 1,620 23.1







Tot 4,925 1,042 5,967 17.5

% 0.86 0.18 1.04

Greece: JLR sales here in 2007 were 800 units, but they collapsed during the economic woes that have blighted the country since. The problem is they simply didn't recover with the market. 2016 was a marked improvement but still a very disappointing situation.



Greece

83,175

Yr LR Jag JLR % Jag

10 51 16 67 23.9

11 30 5 35 14.3

12 12 3 15 20.0

13 23
23 0.0

14 28 2 30 6.7

15 36 6 42 14.3

16 74 28 102 27.5







Tot 254 60 314 19.1

% 0.04 0.01 0.05

Summary: JLR has peaked for now in NZ, with new models needed to bring in more patronage. As fro Greece, it's hard to know. There's so much potential but a lot of work to do as well.

PS. This formerly included Ireland but Greece replaced in order to get markets closer in size.

Data source: MIA (NZ) & SEEA (Greece).
Picture source: Netcarshow.

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