23 August 2017

Japan / Korea JLR Comparison : 2010-16


These two Asian neighbours are not exactly the same size when it comes to car sales. Korea is around the 1.4 million mark while Japan is over 4 million as an average for both from 2010 to 2016. So what do we learn? Despite Korea having tariffs on imports and Japan not, the data would give the impression the opposite was the case.

Korea: JLR penetration is a respectable 0.44%, the same as the USA and China. Jaguar is a strong partner, averaging 31% of total JLR sales for the seven years.here under consideration. Land Rover is doing something different to most other places and that is gaining on Jaguar.



Korea

1,395,575

Yr LR Jag JLR % Jag

10 944 726 1,670 43.5

11 1,383 1,016 2,399 42.4

12 1,916 1,197 3,113 38.5

13 3,103 1,901 5,004 38.0

14 4,675 1,989 6,664 29.8

15 7,171 2,804 9,975 28.1

16 10,601 3,798 14,399 26.4







Tot 29,793 13,431 43,224 31.1

% 0.30 0.14 0.44


Japan: JLR gets a minuscule 0.09% share of the market. Jaguar took 36.4% of registrations for the period and for 2016 was about half. That was despite the fact I slipped a few commercial sales across to passenger cars for LR.



Japan

4,276,000

Yr LR Jag JLR % Jag

10 770 1,138 1,908 59.6

11 942 1,020 1,962 52.0

12 1,840 1,014 2,854 35.5

13 3,422 992 4,414 22.5

14 3,225 1,073 4,298 25.0

15 3,105 1,349 4,454 30.3

16 3,259 2,883 6,142 46.9







Tot 16,563 9,469 26,032 36.4

% 0.06 0.03 0.09

Summary: JLR Korea does well selling in a protected market and taking a good share of premium import sales. Japan is a challenging place to import cars, despite in this instance JLR facing little in the way of direct local competition. It should be winning more of the import market.

Data source: JAIA & JAMA (Japan) & KAIDA (Korea).
Picture source: Netcarshow.

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