09 August 2017

Japan Car Sales Jan-Jun 2017


Many years ago there were two car manufacturers that were the main brands in Japan, Toyota and Nissan. For example, in 1974, they had 68% of all sales between them. That was not an uncommon occurance until the end of the 1980's. In the 1990's, Nissan slipped slowly down to the point that Honda took second spot in 1999.

Through all of this, a top five has emerged. Apart from the three mentioned there is also Suzuki and Daihatsu. Mazda, Subaru and Mitsubishi are in a lower tier and Lexus one below that. Import brands have no chance of breaking into even the lower brands strata of Mazda and co. due to government support for Kei (Micro) car sized vehicles.

Foreign imports were up nearly 4% both for the month and for the year so far. The total market figure is +10% so local brands have gained faster than imports. Import brands represent 6.1% of sales this year, which is a paltry result. It is therefore not surprising that Ford is in the process of pulling out altogether.

Toyota sits just over the 30% mark, which is a dominant position considering so many other brands are fighting for their share. The best import is currently Mercedes with 1.4%. VW has always been popular but has not been helped by its cheating device as that sort of behaviour doesn't go down well in Japan.

The chart below shows a % symbol that represents market share. The +/- column is increase or decrease based on the first six month's market share of 2017 against the full 2016 year.

13 14 15 16 17 Brand 2017 % +/-
2016 %
1 1 1 1 1 Toyota 753,711 32.1 -2%
1,359,328 32.8
2 2 2 2 2 Honda 361,267 15.4 -7%
687,172 16.6
3 4 4 5 3 Nissan 288,461 12.3 17%
433,977 10.5
4 3 3 3 4 Suzuki 283,460 12.1 4%
481,405 11.6
5 5 5 4 5 Daihatsu 256,361 10.9 1%
446,746 10.8
6 6 6 6 6 Mazda 99,366 4.2 -1%
178,011 4.3
7 7 7 7 7 Subaru 89,361 3.8 12%
141,348 3.4
8 8 8 8 8 Mitsubishi 41,553 1.8 2%
71,823 1.7
10 10 9 9 9 Mercedes 32,694 1.4 -14%
67,378 1.6
9 9 10 12 10 VW 25,595 1.1 -4%
47,233 1.1
12 11 12 11 11 BMW 25,536 1.1 -11%
50,913 1.2
11 12 11 10 12 Lexus 22,021 0.9 -25%
52,150 1.3
13 13 13 13 13 Audi 13,458 0.6 -17%
28,502 0.7
14 14 14 14 14 MINI 12,469 0.5 -10%
24,550 0.6
15 15 15 15 15 Volvo 7,702 0.3 -6%
14,553 0.4
16 16 16 16 16 Chrysler 5,276 0.2 -7%
9,976 0.2
17 17 17 17 17 Fiat 4,537 0.2 -6%
8,574 0.2
21 20 20 20 18 Renault 4,007 0.2 34%
5,303 0.1
18 18 19 18 19 Peugeot 3,942 0.2 -6%
7,403 0.2
19 19 18 19 20 Porsche 3,585 0.2 -8%
6,887 0.2
26 27 28 21 21 smart 2,519 0.1 -1%
4,508 0.1
22 22 22 22 22 Land Rover 1,631 0.1 -9%
3,165 0.1
27 28 27 23 23 Jaguar 1,588 0.1 -3%
2,883 0.1
24 24 24 25 24 Citroën 1,303 0.1 15%
2,009 0.0
29 26 25 27 25 Maserati 858 0.0 15%
1,323 0.0
23 23 23 26 26 Alfa Romeo 722 0.0 -28%
1,767 0.0
- 36 29 28 27 DS 508 0.0 -20%
1,129 0.0
25 25 26 29 28 GM US/K 470 0.0 -26%
1,126 0.0
28 29 30 30 29 Ferrari 403 0.0 5%
678 0.0
33 32 32 32 30 Lamborghini 279 0.0 29%
382 0.0
20 21 21 24 31 Ford 202 0.0 -83%
2,143 0.1
32 33 34 35 32 Aston Martin 187 0.0 78%
186 0.0
31 31 31 31 33 Bentley 184 0.0 -25%
434 0.0
34 34 35 33 34 Rolls Royce 122 0.0 -3%
223 0.0

Others 1,296 0.1
1,271 0.0
Total 2,346,634
4,146,459

Data sources: JAMA, JAIA.

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