30 August 2017

France / Italy JLR Comparison : 2010-16


Both sales below include light commercials as Land Rover has sold many vehicles that way for both places. That makes Jaguar's market figure a bit lower that it would otherwise be. The data reveals a strong preference in Italy for JLR products. The defender sold well in both places so it's demise was felt.

Italy averaged 1,740,000 sales and France 2,375,000 yet for JLR the positions are very much reversed. In Italy respectable 0.95% penetration was achieved, while in France it is a lowly 0.41%. Italians love LRs and Jaguar barely exceeds 10% of total company sales as a result.

Italy: Jaguar leaped in 2016 to nearly 20% but that should fall back in 2017. I've got the feeling that the style loving Italians are going to fall head over heels for the Velar, the way they did for the Evoque.



Italy

1,741,275

Yr LR Jag JLR % Jag

10 10,739 1,599 12,338 13.0

11 10,648 1,264 11,912 10.6

12 13,733 1,202 14,935 8.0

13 13,789 991 14,780 6.7

14 14,954 995 15,949 6.2

15 18,224 1,650 19,874 8.3

16 20,864 4,945 25,809 19.2







Tot 102,951 12,646 115,597 10.9

% 0.84 0.10 0.95


France: The French aren't big on premium cars but even so it's lower than one would expect. Again the Velar has to help as it is so classy. It is however arriving a bit late to have too much impact for 2017.



France

2,376,150

Yr LR Jag JLR % Jag

10 4,285 1,126 5,411 20.8

11 5,806 1,001 6,807 14.7

12 9,248 897 10,145 8.8

13 8,232 879 9,111 9.6

14 8,589 715 9,304 7.7

15 11,437 1,530 12,967 11.8

16 11,164 3,738 14,902 25.1




Tot 58,761 9,886 68,647 14.4

% 0.35 0.06 0.41

Summary: Two countries close together in location and population had quite a difference in volumes for JLR.

Data source: UNRAE (Italy) & CCFA (France).
Picture source: Netcarshow.

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