11 August 2017

Dacia Vehicle Sales Jan-Jun 2017


Dacia started out making Renault cars under licence and now that it is owned by Renault, it makes it's own cars using Renault technology. In fact some of its cars are sold as Renault models. It succeeds as a budget brand in a Euro market that is associated with more upmarket cars. Sold as Renault models in emerging nations, Dacia models sell well at an affordable price point.

The compact Sandero 5-door hatchback is the best seller for the Dacia brand. It accounted for just over 40% of all Dacia sales. The Duster model has gone very well in the compact SUV area, although it did lose 12% of its Dacia sales share. That represents a move from 30.7% to 27%. The Dokker (small van and leisure vehicle), Logan (small car) and Lodgy (compact MPV) make up the the rest of the range.

In a six month comparison, sales are up nearly 12%. The Sandero led the charge with a 25% hike in sales. The chart below shows a % symbol that represents market share. The +/- column is increase or decrease based on the first six month's market share of 2017 against the full 2016 year.

13 14 15 16 17 Brand 2017 % +/-
2016 %
1 1 1 1 1 Sandero 138,482 41.6 12%
216,543 37.1
2 2 2 2 2 Duster 89,952 27.0 -12%
179,215 30.7
4 5 4 4 3 Dokker 43,149 13.0 5%
72,160 12.4
3 3 3 3 4 Logan 40,496 12.2 -12%
80,506 13.8
5 4 5 5 5 Lodgy 20,764 6.2 2%
35,715 6.1

Misc. 2 0.0
-
Total 332,845

584,139

Data source: Renault Group.

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