28 August 2017

Australia / Canada JLR Comparison : 2010-16


For this comparison, I had to estimate sales in Australia by subtracting commercial vehicles and I'm satisfied with the result. Just over a million sales were achieved as an average for the last seven years, compared to the Canadian total of one and three quarter million.

Despite that, JLR is stronger in Australia and it's down to Land Rover. Australians prefer SUVs so hardly surprising. The last two years Jaguar has been almost identical in volume between the two countries.

Australia: Since 2010, JLR has taken 0.95% of total sales, a good result. Jaguar's share is 12.5% but the arrival of the F-Pace has clearly had an impact in 2016.


Australia

1,071,575

Yr LR Jag JLR % Jag

10 4,789 866 5,655 15.3

11 5,832 693 6,525 10.6

12 7,929 786 8,715 9.0

13 8,350 1,105 9,455 11.7

14 10,106 1,167 11,273 10.4

15 11,885 1,292 13,177 9.8

16 13,597 3,008 16,605 18.1







Tot 62,488 8,917 71,405 12.5

% 0.83 0.12 0.95


Canada: JLR are not so popular here, with 0.39% of the total. What is evident is the improvement over this period. There has been close to a four fold increase. Jaguar's share is 19.4%.



Canada

1,753,150

Yr LR Jag JLR % Jag

10 2,547 755 3,302 22.9

11 3,228 776 4,004 19.4

12 4,268 644 4,912 13.1

13 5,136 1,263 6,399 19.7

14 6,283 1,460 7,743 18.9

15 7,720 1,296 9,016 14.4

16 9,140 3,034 12,174 24.9




Tot 38,322 9,228 47,550 19.4

% 0.31 0.08 0.39

Summary: JLR has grown nicely in both places, with Canada slighty closing the gap.

Data source: VFACTS (Aus) & DesRosiers (Can).
Picture source: Netcarshow.

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