VW is the best selling passenger car brand in the RSA. Its success is based around two models, - or one - depending on how you define it. The company runs the Polo model plus the previous generation model named the Polo Vivo. Between then they take 77.5% of all the brand's sales! That is a very unusual proportion for one model, even if it is achieved with two generations.
VW hasn't always been the biggest passenger car brand. For years it was second to Toyota but in 2010, it took a lead it hasn't relinquished since. Even in the challenging times the total market is experiencing, while sales have fallen, it's managed to keep ahead of its arch rival.
Summary: For any brand to be the best selling is always an achievement, having so many sales in one segment does seem to pose a risk. Spreading oneself as broadly as possible is always a safer bet but for now it is meeting the demand of what the public wants. What it has done is keep remarkably consistent market share over the five years below, of which the Polo's consistency has been a major factor.
|VW Passenger Car Sales : RSA|
Data source: Naamsa.